ICICI prudent life insurance

Management thesis Www.jubin-freedownload.blogspot.com Email id Jubinshah75@yahoo.co.in If you need more detail then contect me on my yahoo id

A REPORT ON PROMOTIONAL STRATEGIES ADOPTED BY ICICI PRUDENTIAL LIFE INSURANCE CO. LTD. Prepared by Jubin Shah (8NBSU095) Submitted to Mrs. Rubina Sheikh

Objective of the project ,[object Object],[object Object],[object Object],[object Object],[object Object]

T HE I NSURANCE I NDUSTRY ,[object Object],[object Object],[object Object],[object Object],[object Object]

Graphical Representation of Market Shares of different private players.

Industry profile ,[object Object],[object Object],[object Object],[object Object]

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VISION- ICICI Prudential Life Insurance Co. “ The vision of the company clearly states that it wants to become the dominant Life and Pension player built on trust by world-class people and services. ”

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ICICI Prudential Life’s competitive advantage ,[object Object],[object Object],[object Object]

The Insurance Regulatory and Development Authority (IRDA): ,[object Object],[object Object]

MEDIA EXPOSURE IN RURAL MARKET ,[object Object]

CORPORATE ADVERTISING ,[object Object]

Learning of icici prudential ,[object Object],[object Object],[object Object]

Affect of advertising in brand buliding ,[object Object],[object Object]

Power of emotional branding by ICICI prudential ,[object Object],[object Object],[object Object]

Promotional strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Message & media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet promotion through website Www.yahoomail.com Www.way2sms.com

INC student portal Www.monster.com

Mobile promotional ,[object Object]

Television advertising ,[object Object]

Wall hoardings Promotions strategy ,[object Object]

Radio advertising strategy ,[object Object],[object Object]

Print media advertising strategy ,[object Object]

PROJECT OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. You are regularly connected to which of the following media for advertisement?

2.How often do you share interesting advertising with your family or friends?

3. Have you seen any Life Insurance Product Ad?

4. Have you Awareness of ICICI Prudential life insurance?

5. Have you seen the advertisements of ICICI Prudential Life Insurance?

6. In which of the following media have you seen these advertisements the most?

7. Can you recall the content/message of the ICICI Prudential advertisements now?

8. Understand the message of the advertisement of ICICI Prudential life insurance?

9. ICICI Prudential Life insurance advertisement was believable?

10. Do you think this ad has influence you to?

11. If you hear the word “Life Insurance” what company comes to your mind immediately?

12. Rank the following life insurance companies as per your brand recall capacity?

Share of Life Insurance v/s other insurance

Growth of Life Insurance Advertising

L IMITATIONS ,[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ICICI prudent life insurance

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