This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .

2. Introduction
● On page optimization means that optimizing a webpage
or website to make it search engine friendly.
● It is also referred as web page optimization. While optimizing
several changes are being made to the webpage.
● This can improve the rank of the webpage. Webpage
optimization can be done using different on page optimization
techniques.

3. On Page Optimization Techniques:
● Title Tag Optimization
● Meta Tag Optimization
● Heading Tag Optimization
● URL Optimization
● Anchor Text Optimization
● Image Optimization
● Keyword Density Optimization
● Authorship Optimization

4. Title Tag Optimization
Title should be meaningful and its size should be a
maximum of 512 pixels i.e. about 55-60 characters.
Points to be remembered are:
● Minimum characters should be 40
● Must be error free means no grammatical errors
● Must be related to the content
● Should include keywords

5. Meta Tag Optimization
● Meta tag includes a small description of the webpage.
● If meta tag is not given then Google will take the first line
of the webpage or any other sentences as meta tag.
● It is best to keep meta description between 155-160
characters.

6. Example:

7. Heading Tag Optimization
● Heading can be displayed in different sizes. <h1> is the
highest and <h6> is the lowest.
● The title is represented in<h1> tag. An important point to
be remembered is that if title is not given in the web page
then Google will take the heading in <h1> tag as title.
● If <h1> is not there then <h2> will be taken. So while
giving <h1> tag do not give it to more than one heading. It
will create confusion to Google.

8. URL Optimization
● While selecting a URL, it should be related to the content.
● URL should be simple and meaningful. So that it will be
easier for Google to crawl the website.
● Using keyword in the URL will make it better.

9. Anchor Text Optimization
● Anchor text is a visible text which is clickable.
● It hyperlink display to another location.
● It act as a reference to the user and act as a
recommendation to Google.
● The anchor text is given as:
<a href=””></a>

10. Image Optimization
● It will not be easy for Google to identify the details of the
image by viewing its URL.
● But if we are adding an alternate text for the image then it
will be easy for Google to understand the details.
● If the file name of the image given is related to the
content, it will also be helpful for Google.
● Google will also check the surrounding content of the
image to get its detail.
● We can also add images from other published websites
then it should be specified under image courtesy.

11. Keyword Density Optimization
● Keyword density is the percentage of the number of times
the keyword is being used in the content of the webpage.
● About 2-5% is the precise usage. If keyword is used after
a “,” or “.” Then it will create a stress on the keyword.
Because crawlers as well as the users will stop there.

12. Authorship Optimization
● Authorship optimization is done for connecting the publisher of
the article with the Google and for getting the ownership.
● It is very important that while crawling, Google will
check authorship. Authorship will provide the authority and
validity to the publisher.
● While doing authorship Google will connect to the publishers
Google plus profile.
● If the publisher provide the personal data and profile picture in
the Google plus profile then it will create more trust.