16. EMEA is the mobile
money hot spot
In 2011,
EMEA accounts for 41%
of mobile transactions
value
North America 35%
Asia-Pacific 22%
Latin America 1%
Yankee Group (June 2011)
17. Users are readily adopting mobile
banking
• Yankee Group (June 2011) predicts that there
will be 500 million m-banking users globally by
2015.
27%
13%
11%
9%
0%
5%
10%
15%
20%
25%
30%
Mobile Banking M-Commerce Mobile Coupons Mobile Payments
35. Web or App?
• Performance
• Cost
• Maintenance
• Compatibility
• User Experience
36. Are you losing your mobile
customers?
• 47% of users abandon checkout pages due to
payment friction
– Too many fields
– Too small of a screen and keyboard
– Too much time
– Poor brand experience
37. Simple and Quick
A 1 second delay in a page
can reduce conversion by
7%
That’s $2.5M in sales for a site that does
$100K/day
38. Simple and Quick
47% expect pages to load in 2 seconds
40% leave if it takes more than 3 seconds
79% are less likely to use the site again
52% say load time is important to loyalty
46. Carts Across Platforms
26% of females and 16% of
males abandoned a cart
because they wanted to
complete the purchase later
47. Optimize Your Emails
56% of US consumers who have made at least
one purchase using their smartphone have done
so in response to a marketing email
ExactTarget
36%
33%
31%
28%
30%
32%
34%
36%
38%
Mobile Desktop Webmail
Open Rate
70. Shaping the Future
• Customers spend more time on their mobile
devices than desktops
• Mobile shoppers are more focused
• Click-through rates are higher on mobile than
desktop
• Mobile shopping peaks at night
• The importance of the mobile web
80. Remote Control of Shopping
• 31% of consumers highly trust retailers to
protect their personal data.
• 34% of consumers are interested in
scavenger hunt promotions
• 35% of consumers are interested in ‘beat
the clock’ specials
• 29% of consumers were interested in
getting on-demand advice
81. Three Important Developments For
The Future Of Mobile Commerce
• Snap to Buy with mobile image
recognition
• Apps that go beyond simple online
shopping
• Better engagement with brands