Vorlesung 25. Mai 2016, Teil 2
Inhalte: Business Model Canvas, Business Model Navigator
Cases: Xerox, Google, Nespresso, Private Banking, Skype
Gast: André M. Barojat
Finanzexperte, Entrepreneur, CEO figo (Fintech)
3. „Someday, I'm going
to make a big
invention.“
Chester F. Carlson
Bildquellen: http://blog.legadodigital.de/wp-
content/uploads/2013/10/Chester-Carlson.jpg
http://fc04.deviantart.net/fs71/f/2012/344/d/c/new_xerox_914_by_
georgecaltsoudas-d5no3nh.jpg
4. „We want Google to be the third half of your brain.“
Sergey Brin
Bildquelle: http://static.theredlist.com/media/.cache/database/muses/tribes/silicon-valley/1468679918-063-silicon-valley-theredlist.jpg
5. Im folgenden in enger Anlehnung an:
Osterwalder, Alexander (2012): Osterwalder explaining the Business Model Canvas. http://www.youtube.com/watch?v=RzkdJiax6Tw, Veröffentlicht am 14.5.2012.
Bildquelle: http://roeglin-hamburg.de/wp-content/uploads/2011/05/nespresso.jpg
6. Quelle: Tchibo (2013): Kaffeereport 2013, http://www.tchibo.com/cb/921190/data/-/Kaffeereport2013.pdf
Pro Sekunde trinken Deutsche 2315 Tassen Kaffee.
73.000.000.000 im Jahr.
7. Quelle: Oberhuber, Nadine.(2012): Revolution in der Kaffeeküche. http://www.faz.net/aktuell/wirtschaft/unternehmen/die-trends-im-vergleich-revolution-in-der-
kaffeekueche-11891477-p2.html, veröffentlicht am 24.09.2012
Entwicklung der Ausgaben für eine Tasse Kaffee in
Deutschland in den letzten 10 Jahren
+ 600%
19. Business Model Testing
8 Key Partners 6 Key Activities 2 Value
Proposition
4 Customer
Relationships
1 Customer
Segments
7 Key Resources 3 Channels
9 Cost Structures 5 Revenue Streams
Quelle: Maurya, Ash (2012): Running Lean: Iterate from Plan A to a Plan That Works. Sebastopol/CA 2012
20. Business Model Testing
Quelle: Osterwalder, Alexander; Pigneur, Yves (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken/NJ 2013
21. Business Model Testing
Quelle: Osterwalder, Alexander; Pigneur, Ives; Bernarda, Greg; Smith, Alan et al.: Strategyzer: Build better business models, https://strategyzer.com/
22. Business Model Testing
Quelle: Osterwalder, Alexander; Pigneur, Ives; Bernarda, Greg; Smith, Alan et al.: Strategyzer: Build better business models, https://strategyzer.com/
23. Business Model Testing | FH Wedel Startup Weekends
Modellierung und Ideation Heterogene Teams
Pitching und Feedback Zeitlimits und Management
24. „Plans are nothing;
planning is everything.“
Dwight D. Eisenhower
Bildquelle: http://www.azbiltmoregc.com/wp-content/gallery/history/eisenhower.jpg
25. Private Banking | Business Model Canvas
8 Key Partners 6 Key Activities 2 Value
Proposition
4 Customer
Relationships
1 Customer
Segments
7 Key Resources 3 Channels
9 Cost Structures 5 Revenue Streams
Private
BankenFinanz-
produkte
Produkt- und
Performance-
Gebühren
unabh.
Finanzberater
HR: F&E
Quelle: Osterwalder, Alexander; Pigneur, Yves (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken/NJ 2013
26. Private Banking | Business Model Canvas
8 Key Partners 6 Key Activities 2 Value
Proposition
4 Customer
Relationships
1 Customer
Segments
7 Key Resources 3 Channels
9 Cost Structures 5 Revenue Streams
Private
BankenFinanz-
produkte
Produkt- und
Performance-
Gebühren
unabh.
Finanzberater
HR: F&E
Unbundling
Business Model
Relationship Product Innovation Infrastructure
Business Business Business
Quelle: Osterwalder, Alexander; Pigneur, Yves (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken/NJ 2013
27. Private Banking | Business Model Canvas
8 Key Partners 6 Key Activities 2 Value
Proposition
4 Customer
Relationships
1 Customer
Segments
7 Key Resources 3 Channels
9 Cost Structures 5 Revenue Streams
Private
BankenFinanz-
produkte
Produkt- und
Performance-
Gebühren
unabh.
Finanzberater
HR: F&E
Quelle: Osterwalder, Alexander; Pigneur, Yves (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken/NJ 2013
28. Business
Model Patterns
(Osterwalder)
− Unbundling
Business Models
− The Long Tail
− Multi-Sided
Platforms
− FREE as a Business
Model
− Open Business
Models
Quelle: Osterwalder, Alexander; Pigneur, Yves (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken/NJ 2013
29. Business Model Navigator | BMI Lab, University of St. Gallen
Quelle: Csik, Michaela; Gassmann, Oliver; Frankenberger, Karolin (2014): The Business Model Navigator: 55 Models That Will Revolutionise Your Business
Bildquelle: http://image.slidesharecdn.com/20141202jicholcimbusinessmodelinnovation-141222031321-conversion-gate02/95/55-business-models-to-revolutionize-
your-business-by-michaela-csik-48-638.jpg?cb=1419218059
90 % aller Geschäftsmodelle aller Industrien
basieren auf einer Rekombination von 55
Geschäftsmodell-Mustern
30. Entwicklung
neuer
Geschäfts-
modelle mit
Hilfe des
Business Model
Navigators
1. Principle of
Similarity
2. Principle of
Confrontation
Quelle: Csik, Michaela; Gassmann, Oliver; Frankenberger, Karolin (2014): The Business Model Navigator: 55 Models That Will Revolutionise Your Business
31. Skype | Business Model Canvas
8 Key Partners 6 Key Activities 2 Value
Proposition
4 Customer
Relationships
1 Customer
Segments
7 Key Resources 3 Channels
9 Cost Structures 5 Revenue Streams
Anrufer von
Festnetz-
telefonen
Netzanbieter
Günstige
Telefon-
gebühren
(SkypeOut)
Prepaid
(SkypeOut)Kunden-
service
32. Skype | Business Model Canvas
8 Key Partners 6 Key Activities 2 Value
Proposition
4 Customer
Relationships
1 Customer
Segments
7 Key Resources 3 Channels
9 Cost Structures 5 Revenue Streams
Einfaches
Telefonie-
Angebot
kein Netz
90%
kostenlos
33. André M. Bajorat im Gespräch
Finanzexperte/Entrepreneur
und CEO von figo