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Berghs: Social Media & Search Engines

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Judith Wolst
Judith Wolst

Lecture @ Berghs School of Communication

FormationTechnologieBusiness
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Social Media & Search Engines - Lecture @ Berghs School of Communication @judithw
How social media is affecting your company's brand.
“The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications." Martin Lindstrom, Brand Guru
Make a guess!
Youtube Blocket Eniro Lexikon Lyrics Google Facebook Britney Spears Aftonbladet iphone
Youtube Blocket Eniro Lexikon Lyrics Most popular words to search for on Google - Google in Sweden 2009. Facebook Britney Spears Aftonbladet iphone
Youtube Blocket Eniro Lexikon Lyrics People Google on Google ”Google”… Facebook Britney Spears Aftonbladet iphone
Article:   5% of Swedish listed companies have problems with their brands on Google.
Article:   5% of Swedish listed companies have problems with their brands on Google.   In Sweden there are about 250 listed companies of which 11 had problems."
TD   Blog   Blog
Phonera   Blog   Forum   Forum
Nordea   Blog/forum
10-10-20 | 14
Google likes ”Sociala Media”
Google likes ”Sociala Media”   Good at using so-called “keywords”   Liks comes naturally   Google likes content that is constantly updated
Google likes ”Sociala Media”
Google likes ”Sociala Media”
Google likes ”Sociala Media” What others say about YOU becomes visible!
????? ??????????? ????? ??? ??????????? ???? ? ??????????? ? ???????????
The White House
Website Wikipedia Flickr Twitter Facebook
What if you ignore this?
10-10-20 | 32
Exercise
Social Media, Search Engines and Websites
Website Rank Traffic Mentions
10-10-20 | 38
Make it visible to Google!
SEO?
SEO – Search Engine Optimization
SEO – Search Engine Optimization On-site Off-site Content and Keywords
Title Meta description URL
SMO?
SMO – Social Media Optimization
SMO – Social Media Optimization On-site Off-site Content and Keywords
Promotion On site Off site estates Newsletter Images Relevant share options RSS Article Movies Social Newsroom core PR Services keyword RSS RSS Our blogs Search friendly permalinks Presentations Notifications Trackbacks Our RSS Documents Notifications LinkedIn Group Podcasts Related articles within RSS Other blogs keyword cluster Applications Wikipedia Bjornalberts.com
THANK YOU! @judithw

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