Social Media’s Impact on Our Life

Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
Social Media’s
Impact on Our Life
ETR Career Center
Framingham
July 11, 2014
Politics, Advocacy,
Influence, Fund Raising,
Love and Job Search

27/13/2014
Social Media Profile Myth...
“If you build it they will come.”
Your level of participation determines
your activity.
No Activity – NO ACTIVITY
Know Activity – KNOW ACTIVITY
NOT TRUE!

37/13/2014
Social Media has redefined a generation
Perhaps More Than the Internet Itself

47/13/2014
Social Media Has Redefined a Generation
From a PUSH to PULL Message
USC (User Generated Content)
Buying Habits
Community Engagement/Interaction
Intimacy
Activism
Philanthropy
Stake in the Political Process
Relationship Building
…. And the dark side

57/13/2014
LinkedIn vs. Facebook vs. twitter
LinkedIn Facebook twitter
Target Audience for
business
EASY - User selects
GROUPS to participate in
CHALLENGING - User
selects companies to LIKE,
but not always permitted to
post content
CHALLENGING - User can
select who to follow, but
sharing content with
participants is fleeting
Strength
Exclusively Professional
information
Citical Mass - Keeping up
with family and friends
Brevity and 3rd party
content tracking
Weakness
Conections are blurred - too
many L.I.O.N.S.
Segmenting - lists are
clunky
Brevity and potential
overload
Analytics Robust and immediate Easy through insights
Overall traffic metrics can be
difficult to compile unless
leveraging a 3rd
tool
Ease of Engagement
Easy within network, groups
and companies
Easy to be expressive
Extremely easy to comment
on ALL content
Privacy
Fully integrated and
completley self managed
Privacy mechanisms
constantly changing
Limited settings
Following Content
Can follow specific posts
and associated comments -
but its not twitter
No elegant way to
acomplish
Preferred platform to tack
and participate in
conversations
Environment Advertising is respectful
Advertising encroaches on
personal feeds
Paid tweets rank at top of
feeds but not throughout

Research project conducted by the Pew
Research Center
People who have large overall social networks offline
 Typically have more years of education
 SNS platforms of choice: LinkedIn and Twitter
Facebook users have more social support
Emotional support: offering advice, information, and
understanding; companionship; such as having people available to
spend time with; and instrumental or tangible support
Neighboring is up
 2008 31% of respondents didn’t know their neighbor’s name
 Today only 18% of respondents didn’t know their neighbor’s name
People on SNS are much more politically engaged compared
with Americans of a similar age and education.
This is the first national survey of how
SNS activity relates to people’s overall
social networks.
67/13/2014
Social Networking Sites and Our Lives

Findings in a White Paper produced by SocialEars
and HRMarketing.com
“Our world has morphed from
complicated to complex”
Richard Edelman, chairman of the global agency Edelman PR.
“In a complicated world you have many moving parts, but the
patterns are predictable and manageable. By contrast, in a
complex world, you have patterns and interactions that
change constantly, producing different outcomes that are
often unexpected and unforeseen. Our greatest
challenge today is deciding where to begin telling a story.”
77/13/2014
Social Influence: Thriving in a New World of
Media relations

87 million
The number of single people in
the United States
40 million
The number dating online
120,000
The number of marriages per
year that result from Internet
matches (1 in 8) (WTFreak?)
2007
The year midlife men and women
made peace with online dating 87/13/2014
Online Dating by the numbers

With More Than 1 Billion Posts, Tweets And Likes, World
Cup Scores In Social Media
CNN speaks with Fareed Zakaria about the killing of three
Israeli teens and a Palestinian youth, the role of social media
in the Middle East, and the prospects for a peaceful resolution
to the crisis. – Costs to organize has dramatically
decreased, gaining radical support is so much easier.
Politicians focus on social media to engage voters
Twitter, Facebook Made a Splash in Indonesia’s Election
How social media played game changer for election 2014 in
the world's largest democracy - India
The Impact of Social Media on Democracy
New Britain Mayor Faces Criticism Over Social Media Posts
97/13/2014
Social media in Politics – Headlines 7/2014

Social Philanthropy
The evolution of Philanthropy and social
networking is quickly transforming how
people are receiving donations. People have
used various charity and crowdfunding platforms
to raise money for business startup funding,
causes, charities, communities, people, and
more.
107/13/2014
Social Media Growing in Philanthropy
Crowdfunding Growing at a Startling Rate, New Report Says
• Nowadays, the Internet has been a valuable fundraising tool to raise
funds for any business, charity, or cause.
• More than $57,000 is pledged to a crowdfunding campaign somewhere in the
world every hour of every day.
• An average of 325 new crowdfunding campaigns launch every day.

117/13/2014
Social Media Experiment –Potato Salad

137/13/2014
Social Recruiting
2014 Survey conduced by JobVite

 Reviewing Online identities are becoming as
routine as an employer drug test – and its
the #1 ‘character validating’
method
 93% of recruiters are likely to look at a
candidate’s social profile.
 JobVite reported 96% of employers use
Social Media as background checks
 42% of recruiters have reconsidered a
candidate based on content viewed in a social
profile, leading both positive and negative re-
assessments.
147/13/2014
Social Recruiting

15
Find out what’s being
said about you?
GOOGLE yourself | check
YAHOO, BING, twitter,
Facebook and pipl
Review existing profiles
Remove questionable
content, un-tag photos, etc
Prepare a Photo of yourself
Make sure your resume is up to
date; and ‘date’ accurate
Have at hand your awards,
commendations; certifications,
etc
Set up reputation management
tools: http://socialmention.com
http://www.google.com/alerts
157/13/2014
Prep For What Social Recruiters Will Find

167/13/2014
Gaze Tracking Study
In 2012 Ladders commissioned ground-breaking
research* on how recruiters scan resumes:
 Where they look
 What they look for
 And how long they review
Findings: they spend SIX Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Our work experience is worth a
mere SIX SECONDS?
#SuckIt
By all indications the numbers are similar on LinkedIn whether a
recruiter or vetting for business engagement

177/13/2014
Future Hipsters
http://www.youtube.com/watch?v=uGi_r9xlvqE

187/13/2014
Judy Parisella
WORK IT!

197/13/2014 197/13/2014
300 Million Members
Includes members from ALL Fortune 500 Companies
Over 6 billion professionally-oriented searches in 2013
73 of the Fortune 100 hired through LinkedIn
22nd Most Visited Site in 2013
3 million company Business Pages
41% of all LinkedIn traffic is via a mobile device
2 NEW Users every second
200 conversations occur PER MINUTE in LinkedIn Groups
2.1 million GROUPS
As of February 2013 LinkedIn Replaced Facebook as the
TOP SOCIAL TOOL for
‘Fastest Growing Private Businesses’
LinkedIn by the Numbers
88 Amazing LinkedIn Stats – ExpandedRamblings.com 5/2014

7/13/2014 20
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on
the right side of your profile and
gauges how robust your profile is.

217/13/2014
Passive Approach
Find out who
has already
found you
If intrigued,
reach out to
them.
Free account will
only see latest 5
viewers
Ask me about a
63% increase in
profile views.

227/13/2014
Passive Approach
Worth an
introduction?

237/13/2014 23
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Create a
prospect list:
Go to People in
the search box
an click on
ADVANCED

247/13/2014
Target
 GEO
 Keywords
 Company Size
 Industry
 Etc……

257/13/2014

7/13/2014 26
Judy Parisella
978.491.7444

Social Media’s Impact on Our Life

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