Social Media Profiles, Why Should They Matter? THINK ME 2.0! No Online presence? Your employability is diminished! You may even be considered 'invisible’! Now that would suk! Here’s a high level view of SOME things you could do to help make you visible!

1. And other Social Media
platforms
Why Should they Matter?
Think ME 2.0!
Job Search &
Career Tools
An On-line Reputation
Management Tool |
Mine or Be Mined
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella

2. Social Media has Redefined a GENERATION!
Perhaps more than the internet itself.
 From a PUSH to PULL Message
 Employment Opportunity
 USC (User Generated Content)
 Buying Habits
 Community Engagement &
Interaction
 Intimacy
 Activism
 Philanthropy
 Stake in the Political Process
 Relationship Building
 …. And the dark side
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3. Social Media Platform Numbers
You need to be where prospective employers, clients, donors
and YOUR GROUPS of interest are.
= 150 million members | Members from ALL Fortune
500 Companies | 4.2 billion professionally-oriented
searches in 2011| 82 of Fortune 100 profiled
= 1 billion active users | 50+% sign on daily for 23
minutes on average | 1 in 4 check status at least 5x daily
= 500 million registered | 1.6 billion search queries
per day | 200 million active users
= 4 billion videos viewed daily | 72 hours worth of
video uploaded every minute | 500 years of YouTube video
are watched every day on Facebook
= 11.7 million users | 1.6 million visitors a day staying
on the site for an average of 89 minutes
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4. Who Does Your
Online Profiles
Matter to Most?
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5. Recruitment - LinkedIn –
By the numbers
• 175 million members
• Members from ALL Fortune 500
Companies
• 4.2 billion professionally-oriented
searches in 2011 (Projected to
exceed 5.3 billion in 2012)
• 85 of Fortune 100 profiled
• 26th most visited website in the world

6. You are YOUR STAKE HOLDER!
Manage YOUR Profiles!
Consider your
ON-LINE Reputation
the FIRST IMPRESSION
It’s ‘GOTTA’ COUNT!
It takes 55 points of
direct contact to change a ‘first
impression’
So make it COUNT! 11/18/2012 6

7. Social Matters to Recruiters/Hiring
Managers
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8. Social Media Profiles are VETTING
TOOLS – For or Against
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9. Social Media Profiles are VETTING
TOOLS – For or Against a Candidate
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10. More Reasons Why On-Line Profiles
Matter
10 New Rules for Today's Job Hunt
1. NO longer depend on a resume to get an interview
2. Experience matters less than it used to
3. Don’t expect to hear back
4. A resume is no longer a comprehensive summary
of your work and education history
5. You need a digital-friendly resume that is
UPload-DOWNload-SCAN-able
6. Overall computer literacy is a must
7. Establish a relevant Internet presence
8. One of the first things a potential employer
will do is Google you
9. More than ever it's about who you know, and who
knows you 11/18/2012 10

11. Before you get started –
Do Some Digital Digg’n
●Find out what’s being
said about you? Check
Google, YAHOO, BING, twitter,
Facebook and pipl
●http://socialmention.com
●http://www.google.com/alerts
●Review your Facebook,
twitter, tumblr profiles
●Remove the questionable
content, untag yourself from
photos
●Prepare a Professional Photo
●Make sure your resume is up to
date; and accurate
●Have at hand your
commendations; certifications;
awards, etc.
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12. Deep Digital “Invisible Web”
http://pipl.com/ REPUTATION DRIVE
PIPL checks all
databases on the
‘invisible web’
Includes:
In addition to basic content
found on social media sites
…
• ALL public records
• Court documents
• Criminal Records
• Member Directories
All Via databases vs. static
web pages
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13. Know What’s Being Said
….. About You
“Your brand is not what
you say it is, it’s what
Google says it is.”
-Chris Anderson,
Editor-in-Chief, Wired Magazine
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14. Account Settings –
Public vs. Private
While building out the
details of your profile -
change the VIEW
setting of your profile to
PRIVATE
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15. Create Your Title with
Search in mind
Enhance your odds of showing
up in a SEARCH -
Build out your TITLE with
relevant key words
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16. Not Sure Which Key Words to Use to
Describe Yourself?
 Review YOUR own
title first
 Select JOBS in
your Settings
 Search for the title
you’re seeking
 Copy the that JOB
description
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17. Go to wordle.net
Create a Key-WORD CLOUD!
 Click on ‘Create Your Own’
 Paste the job description
 Click CREATE
 And watch the magic
 The larger the word – the
more prominence in the
description
The Take Away –
consider including the
LARGER words in your
title or summary
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18. Passive Mining | Reach Out to those that have
already found YOU! Why NOT?
Basic ‘People’ Search
 Ask for introductions and referrals
Find out who has been looking at
your profile
 Premier Account worth consideration
InMail could be your NEW BFF
 Direct message ANYONE whether
you’re connected or not
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19. How To Approach Who’s Found You
in Their Search
Chuck Murphy, CEO, CIO and
Founder of Boston Interactive
FOUND ME, and sent me an invite
to connect.
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20. Continue to Build Your Influence –
Assists in Search Results
ADD up to 3 Websites
Include your BLOG, eCV,
YouTube Channel, a Slide
Share asset, etc.
ADD up to 10 twitter accounts –
select 1 as primary and auto fed
it into your LinkedIn status
updates
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21. Post Build Out - SELF Manage What
Content People Can See
Personalize
Your URL
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22. Completing Your LinkedIn Profile –
MATTERS
“Users with complete profiles are 40
times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Industry and postal code
A current position with description
 Include internships and volunteering
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
A summary
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23. Passive Mining/Nurture | Build Your Influence –
Add an App or 2 or 3 or…
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24. Passive Mining/Nurture | Build Your Influence –
e.g. SlideShare
SlideShare is the world’s largest community for
sharing presentations.
YOU CAN:
Share presentations & documents
with your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
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25. Build Your Influence –
Groups/Answers/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job,
and build your brand and become the
recognized Expert. It’s also easy to use, once
you know the basics.”
- Reuters 2/2012
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26. Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
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