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EXPLAINED
Social media refers to the means of 
interactions among people in which they 
create, share, and exchange information 
and ideas in virtual communities and 
networks.  (wikipedia) 
^ Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures 
triggered by social media". VTT Tiedotteita - Valtion Teknillinen Tutkimuskeskus (2454): 13. - 
SOURCE: www.slideshare.net/mzkagan/what-is-social-media-now
SOURCE: www.slideshare.net/mzkagan/what-is-social-media-now
SOURCE: www.slideshare.net/mzkagan/what-is-social-media-now
More than two thirdstwo thirds of
CanadiansCanadians who use the internet
are regular social media usersare regular social media users,
And nearly two thirdsnearly two thirds of social
media users in Canada check theircheck their
feeds dailyfeeds daily.
      MEDIA TECHNOLOGY MONITOR 2013
96% of K-12 students with internet access report 
using social networking technologies
   
    TECHNOLOGYTECHNOLOGY
DOMINATESDOMINATES THE
LIVES OF 8-188-18
YEARSYEARS, WITH
THESE GROUPS
SPENDING AN
AVERAGEAVERAGE OF 7-7-
1/2 HOURS1/2 HOURS A DAYDAY
ON SOME FORM
OF DIGITAL
MEDIA AND
ENTERTAINMENT.
96% of K-12 students with internet access report
using social networking technologies
OH YEAH!
.
FOR STUDENTSFOR STUDENTS......SOCIALSOCIAL
MEDIAMEDIA ISIS USED INUSED IN EVERYDAYEVERYDAY
INTERACTIONINTERACTION
.
LIKE SERIOUSLY,
LIKE SERIOUSLY,
IT’S USED
IT’S USED
EVERYWHERE!!!
EVERYWHERE!!!
KIDSKIDS ARE LEADINGLEADING THE
WORLD’S TRANSITION TOTRANSITION TO
DIGITAL MEDIADIGITAL MEDIA. THIS IS IN PART
BECAUSE KIDS HAVEN’T SPENT
YEARS GETTING USED TO
ANYTHING ELSE.
GENERATION M2: MEDIA IN THE LIVES OF 8-TO-18 YEARS OLDS KAISER FAMILY
FOUNDATION JANURAY 2010
`
59%59% OF STUDENTSSTUDENTS WHO USE SOCIALUSE SOCIAL
NETWORKING TALK ABOUT EDUCATIONNETWORKING TALK ABOUT EDUCATION
TOPICS ONLINE, WITH 50%50% TALKING
SPECIFICALLY ABOUT HOMEWORK.HOMEWORK.
“we are the digital immigrants
– we are the ones who are
basically transforming our lives
to deal with social media;
whereas these students don’t
know anything different,”
Wayne Leavey TDSB principal, 2013 Global News Interview.
37%37% OF TEENS HAVE CELLULAR PHONESCELLULAR PHONES,
OF THAT 27%27% HAVE SMARTPHONESSMARTPHONES. ALSO,
87%87% OF TEENS HAVE THE ABILITY TO TAKE
PICTURESPICTURES ON THEIR PHONES.
10 Things to Know About How Teens Use Technology Kristen Purcell Jul 10,
2013 at ACT Enrollment Planners Conference, Pew Internet.
IF YOU HAVEN’T
GOT ON THE
TRAIN, DON’T
WORRY, YOU
WILL
EVENTUALLY!
SOSO…..…..WHATWHAT
DOES THATDOES THAT
MEAN FORMEAN FOR
US?US?
How do we create richwe create rich
learning environmentslearning environments that
meet the needs of diverseneeds of diverse
learnerslearners, and whatwhat socialsocial
media toolsmedia tools are most
appropriate for supporting that
learning?
SOCIAL MEDIA IMPACTS: LEARNING
SOCIAL MEDIA IMPACTS:
COLLABORATION
SOCIAL MEDIA IMPACTS:
ENGAGEMENT
SOCIAL MEDIA IMPACTS:
ATTENDANCE
SOCIAL MEDIA IMPACTS:
ACHIEVEMENT
Electronic communication and social
media can be effective when used
cautiously and professionally. They
serve a range of purposes, from helping
students and parents/guardians access
assignments and resources related to
classroom studies to connecting with
classrooms in other communities and
countries.
THE ONTARIO COLLEGE OF TEACHERS. PROFESSIONAL ADVISORY: USE OF
COMMUNICATION AND SOCIAL MEDIA. ONTARIO COLLEGE OF TEACHERS, 2011. PRINT.
Electronic communication and social
media can be effective when used
cautiously and professionally. They
serve a range of purposes, from helping
students and parents/guardians access
assignments and resources related to
classroom studies to connecting with
classrooms in other communities and
countries.
THE ONTARIO COLLEGE OF TEACHERS. PROFESSIONAL ADVISORY: USE OF
COMMUNICATION AND SOCIAL MEDIA. ONTARIO COLLEGE OF TEACHERS, 2011. PRINT.
Social media also fosters the ability
to collaborate, and instant feedback
on ideas, pictures, and projects that
are posted via social media can help
all students, including those with
special needs or developmental
disabilities, to gain more
confidence.
SOURCES: MASTERSINSPECIALEDUCATION.COM
29
Text
Text
Let’s Get
Social!
PORTLAND, OREGAN
SOCIAL MEDIA PILOT
TARGETED RESULTS FOR A SOCIAL MEDIA
STRATEGY:
ACADEMIC ACHIEVEMENT
SOCIAL ENGAGEMENT
ATTENDANCE
SOURCE MASHABLE.COM , EDSOME.COM
• ACADEMIC ACHIEVEMENT
• SOCIAL ENGAGEMENT
• ATTENDANCE
• SOURCE MASHABLE.COM , EDSOME.COM
PORTLAND, OREGAN
SOCIAL MEDIA PILOT
• 20% OF STUDENTS SCHOOL-WIDE
WERE COMPLETING ASSIGNMENTS FOR
NO CREDIT
• GRADES WENT UP BY MORE THAN 50%
• CHRONIC ABSENTEEISM WAS REDUCED
BY 1/3
• SOURCE MASHABLE.COM , EDSOME.COM
PORTLAND, OREGAN
SOCIAL MEDIA PILOT
HOW AREHOW ARE
SCHOOLSSCHOOLS ……
USINGUSING
SOCIALSOCIAL
MEDIAMEDIA??
EXAMPLES OF SOCIAL MEDIA IN THE
CLASSROOM
HELLO SOCIALHELLO SOCIAL
MEDIA POLICYMEDIA POLICY
CAN I HELP YOU?CAN I HELP YOU?
OH MYOH MY
PRIVACY!PRIVACY!
As educators it’s important to
evolve as technology and
social media change the way
students learn.
Follow us:
@BridgesCanada
Like us:
/BridgesCanada
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