For any brand or business targeting the more than 13M OFWs/Global Filipinos, finally, an authentic engagement solution.

1. SALI NA!
BASA FIESTAAn engagement opportunity for brands and businesses targeting the 13Mglobal filipinos
Let’s build the Philippine Economytogether!

2.  Your own research and creativity will make you realize how the KGP titles are
highly viable message vehicles for you or your client brands' content
marketing initiatives. These are good "real estates" you can rent out to your
clients. (the medium is the message, the messenger is also the message)
 For marketing communications agencies, they can execute campaigns using
their own creative's or just ride on the in-house creative's of our komiks
teams (who have their own cult followings)
 These are digital products that can easily engage the hearts and minds of
niche markets and enhance the narrative of any ongoing campaign. In
integrated marketing communications it completes the extra value
proposition, right? (don’t tell us nasa USP mode ka pa lang)
 May TV spot ka na, may Billboard ka pa (OOH), may app ka pa, may radio
spots, print ads, may point of sale paraphernalia may events ka—these are
all great channels to tell your story

3.  So what’s your brand story? Content. Narrative. You can’t just use one pair
of clothes everyday for the entire year right? Alam mo yan. Kaso ang mahal
naman magpalit o magbago ng campaign—tomooh! ?
 Ano’ng kwento ng sapatos, bag, panulat, inumin, pagkain, gamot, lugar, etc.
mo na puwedeng mag create ng authentic (hindi kumersyal) na kwentuhan or
pakikipag-ugnayan mo sa mga customer mo?
 Huwag mo na pahirapan si Client. Diyan ka matutulungan ng Komiks Guild of
the Philippines. Nasa aming hanay ang malulupit na kwentista, maging ng
mga copywriter na taga sa panahon. Hindi lang ‘yan, kasama din natin ang
malulufet na artists at editors na game na game sa collaboration.

4.  Digital Komiks strips on your bill-boards complete the experience of your video
content kahit walang sound and can extend and sustain the brand story
 We can invent characters and narrative arcs (sample: Lumen and her twins)
 sustained engagement not just the power or repetition for their 60s 30s 15s and 3
minute freeTV and youtube plugs kasi tumatakbo estorya.
 These content can be delivered in the Client brand's own mobile app, in their
website, in their print materials, POPs, and even in their live events (who wants a
free comic book?) of OOH medium. Or directly to consumers in our own b2c
channels.
 So KOMIKS is a very logical addition to the portfolio of communications
channels for your brands.
 You can email me (jugawayne@gmail.com) or friend me on facebook and engage
me. Let’s discuss YOUR project/campaign.


5. Grassroots development
KGP begins its own grassroots reading
habits development campaign via “BASA
FIESTA” starting with Karl Comendador’s
graphic novel, TALAHIB.

7. KGP also takes it to the streets with
BAKBAKAN Komiks n a brawl against
idle minds

10. Global Reading Development
Campaign
KGP goes global by engaging
the OFWS through Vic Poblete’s
thriller Adventure, Marco Piolo.

18. Mula bata
hanggang
matanda
SALI NA!
BASA
FIESTA
Komiks, galing ng
pinoy!