Happy Gift Boxes include charitable activities in travel destinations offered by Happy Gifts local NPO partners. The experiences are either community or conservation activities for travelers to participate for a half or one day. A diary book in the gift box is for making travelers'memories everlasting while the digital Happy Gift App enables also sharing your experiences with friends.

2. Andrew Zimmern

3. FRAMEWORK

4. The term gift refers to anything
that make the other happier.
WHAT IS A GIFT
?

5. AN EXPERIENCE GIFT IN A BOX
SMARTBOX

9. CHARITABLE ACTIVITIES
TRAVELLING
TRIP OF DOING GOOD
+

10. DOING GOOD ACTIVITY IN
A FUN WAY WHILE TRAVELLING.
SMARTBOX DIFFERENTIATES IN
SOCIAL RESPONSIBILITY.
CHARITABLE
ACTIVITIES
VALUE PR0POSITION

11. WHO ARE THESE TRAVELERS
FAMILY STUDENT RETIRED PEOPLEGROUP OF FRIEND

12. NEW FRIENDLEARNING NEW SKILL
SHARE HAPPINESSSKILL SHARETRAVEL LIKE LOCAL
NEW EXPERIENCE
CHARITIES TRAVELER
ATTITUDE & MOTIVATION

13. RESEARCH

14. 1st. 2 nd.
3rd.
The results > 2,000,000 results
1st. CANADA
2nd. UNITED KINGDOM
3rd. UNITED STATE
REGIONAL
INTERESTED
MILAN
TORINO
ROME
1st.
2nd.
3rd.
CHARITABLE ACTIVITIES
1st.
3rd.
2rd.

15. 20082004 2012
PROJECT TYPE
CHARITABLE ACTIVITIES MARKET
More than
provide oversea in
200
800
countries
Western Europe
5%
10%
5years
62% 56%56% 53% 28%
WOULD LIKE TO
TRY A HOLIDAY
INVOLVING
WITH THIS
COMPONENT
of adults
6%
of that had already done
2006
to be worth
million
Estimated
US$
150

16. INTERVIEW CHARITABLE
ACTIVITIES TRAVELLERS
LUCA
TOEY
“I’m travel on budget” “I love it”
“Feeling good” “Participate something different”
“I know how they feel” “Learning something new”
“Just for fun”
GIFTYGUILERMO PRINCE
KHING MAY JOM
1 week with
Urban culture research
general maintenance
general maintenance
3 months
Agriculture
in France
1 month in Rome
in Chiavari3 weeks
Agriculture
in Chiavari2 months
Sanitation with
during disaster1 day
environment
1 day
animal rescue
animal rescue
during disaster
with
1 day at animal shelter
1 day company
1 day with
company
animal rescue
1 day in Japan
teaching English
1 day in Japan
teaching Art
1 day
general maintainien
nature reservation
with
with3 days
company
“Love to travel with the local touch”

17. INTERVIEW CHARITABLE
ACTIVITIES TRAVELLERS
INTERESTING CASE
Number of employees : 4,227
Business type:
Integrated energy and
petrochemical,
national’s energy company
PTT PUBLIC COMPANY LIMITED
“I love it”
SELF MOTIVATION
CROWFUNDED
COMPANY INVOLVEMENT
GIFTY
Self motivation & Company involvement
Activity : animal rescue
Skill require : swimming
Note : She invited 2 friends to join
Sharing her experience on
Activity : Food donate
Note : She share her wish
crownfunding for pet food .After
the activity she posted and shared
her trip on
Activity : Deforestation
Note : She joined this activity
with her company for employee
engagement and promoting CSR.
“Participate
something
different”
MAY
1 day during disaster
1 day with
company
animal rescue
Company involvement
1 day at animal shelter
with1 day company
company
Company detail

18. SKILL NEED
SPECIALIZE
NEED SOME
SKILL
EVERY ONE
CAN DO
HALF DAY 3 DAY WEEK MONTH1 DAY
Charity work
Help in House
Organic farm stay
Environment&Conservation
Non organic farm stay
Home stay
Faith-based
Language practise
Teaching
Computer internet
International Aid
Medical Problem
Orphanage Program
Teaching Problem
Homeless
Animal care
Cooking/Shopping
Disaster Relief Helping in TouristsHeritage
Human & Civil right
Emergency service
Boat
Gardening
Baby sitting/Child care
General maintenance
Domestic Violence
Art project
Building
Drugs &Addiction
Farming
Eco project
POSSIBLE ACTIVITIES
POSSIBLE ACTIVITIES WHICH
CAN APPLY TO PROJECT
SKILL NEED
SPECIALIZENEEDSOMESKILL
EVERYONE
CANDO
HALF DAY 3 DAY WEEK MONTH1 DAY
Charity work
Help in House
Organic farm stay
Environment&Conservation
Non organic farm stay
Home stay
Faith-based
Language practise
Teaching
Computer internet
International Aid
Medica
Orphanage Program
Teaching Problem
Homeless
Animal care
Cooking/Shopping
Disaster Relief Helping in TouristsHeritage
Human & Civil right
Emergency service
Boat
Gardening
Baby sitting/Child care
General maintenance
Domestic Violence
Art project
Building
Drugs &Addiction
Farming
Eco project

19. CUSTOMER JOURNEY MAP
Agriculture Chiavari7 days
CHARITABLE ACTIVITIES

20. CUSTOMER JOURNEY MAP
QUESTION
ACTIVITY
TOUCH
POINT
ISSUE AWARENESS RESEARCH REGISTRATION CONFIRMATION TRIP SHARE
What is it? Which organization?
What I can do?
Where?
How I can join?
Searching Comparing
Finding reference
Create user profile Sending a request Checking mail box Sharing experience
on social media
Sharing experience
on social media
How can I pay? -When they will
respond?
-Are they trustable?
Do they available? What can I do?
How can I do?
How can I keep
in touch
PRE JOURNEY JOURNEY POST JOURNEY
CUSTOMER JOURNEY MAP
OF CHARITABLE ACTIVITIES
SELECT &
CONTACT

21. CUSTOMER JOURNEY MAP
CUSTOMER JOURNEY MAP
OF SMART BOX
QUESTION
ACTIVITY
TOUCH
POINT
ISSUE
Sharing experience
on social media
What can I do?
Sharing experience
on social media
PRE JOURNEY JOURNEY POST JOURNEY
AWARENESS RESEARCH REGISTRATION CONFIRMATION TRIP SHARE
-Where I can get it?
-Which brand I
should buy?
Which box? How to activate? -Where is review? -Do they available? How can share
my experience?
-Select brand
-Set up budget
-Comparing the
experience and
price
Activate Choose experience Sending a request
SELECT &
CONTACT

22. OPPORTUNITIES
ISSUE
OPPORTUNITY
AWARENESS
Smartbox customer journey
Area of opportunities
Volunteering customer journey
RESEARCH REGISTRATION CONFIRMATION TRIP SHARING
PRE JOURNEY JOURNEY POST JOURNEY
SELECT &
CONTACT
CUSTOMER JOURNEY MAP OF SMARTBOXCUSTOMER JOURNEY MAP OF CHARITABLE ACTIVITIES
AWARENESS & ACCESSIBILITY
RECOMMENDATION RECOMMENDATION
CUSTOMIZATION
EXTENDING AN EXPERIENCE

23. CONCEPT

24. CONCEPT IDEA
Happy Gift Boxes include charitable activities in travel destinations
offered by Happy Gifts local NPO partners. The experiences are either
community or conservation activities for travelers to participate
for a half or one day.
FUN TRIP OF DOING GOOD
A diary book in the gift box is for making travelers' memories
everlasting while the digital Happy Gift App enables also sharing
your experiences with friends.

25. UNIQUE PROPOSITION
FUN TRIP OF DOING GOOD
CHARITABLE ACTIVITIES
THAT EVERYONE CAN JOIN
FLEXIBILITY OF PLACE
AND TIME
SUPPORT NPO BY ACTION
AND DONATION

26. BUSINESS MODEL
Operation cost
& profit
To motivate and have more
partner in many locations.
which organize
activities to travel
NPO
SMARTBOX
ALL PARTNERS
40% 40%
20%
$$

27. FUN TRIP OF DOING GOOD
ACTIVITIES DIARY
INSTRUCTION
& DIARY BOOK
LIST OF
ACTIVITIES

28. HAPPY GIFT DIARY BOOK
INSTRUCTION PART
-Activate code
-How to access to Happy gift
service work through smart
device.
-How the access to Happy gift
service instruction( written-
version)
-Personal diary
-Postcard
HAPPY GIFT DIARY

29. HAPPY GIFT BOX
CONSERVATION COMMUNITY

30. COMMUNITY ACTIVITY
Community gardening Community event staff
Distribute food and cookReconstruction
Elderly care

31. CONSERVATION
Clean the beach Animal rescue
Clean the forest DeforestingForest firebreaks
Clean the river

32. TOUCHPOINT
Main access to
all users
Provide contents
and activities
Community of
happy gift
Access to service
Personal diary
Access to service
Community
Sharing tool
Access to donation
WEB PLATFORM APPLICATIONPHYSICAL

33. STAKEHOLDERS
Idea store
Hotel
Community
Application
developer
Internal
staff
Web
developer
Diary book
Church
Post office
City
information
point
Online
Payment
Community
center
KEY
RESOURCES EXTERNAL
SUPPORT
CHANNELS
PRIMARY
NPO Traveler

34. DISTIBUTION CHANNELS
Idea store
Hotel
Post office
Church
City information
point
Community
center

35. SCENARIO

36. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
HI CHIARA,
HOW ARE YOU?
AHHH
OKAY WILL SEND IT
TODAY.
I FORGOT MY SWIMMING
SUIT.COULD YOU SEND
IT TO ME BY POST.

37. AVAILABLE AT
for more information visit www.happygiftby smartbox.com
NEW EXPERIENCE
Fun trip of doing good
EXPERIENCE GIFT YOU CAN GIVE TO SOMEONE YOU LOVE
FUN TRIP OF DOING GOOD
Scan me I can tell you more
GET A CLUE
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
Buyer
GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
PAP
A HMM INTERESTING!!
MAY BE I CAN SEND IT
TO CHIARA.

38. AVAILABLE AT
for more information visit www.happygiftby smartbox.com
NEW EXPERIENCE
Fun trip of doing good
EXPERIENCE GIFT YOU CAN GIVE TO SOMEONE YOU LOVE
FUN TRIP OF DOING GOOD
Scan me I can tell you more
GET A CLUE
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
Buyer
GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIOPAP
A
FUN TRIP OF DOING GOOD
UP COMING EVENT
Conservation activities
22July 13 Clean the beach
in Sicily
24July 13 Deforestation in
Dolomiti Bellunesi
Community activities
21July 13 Cook for poor kids
in Turin
26July 13 Green city in Milan
HE RECEIVES A NOTIFICATION
OF UP COMING EVENT FROM HAPPY GIVE

39. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
HE DECIDES TO SEND CHIARA A NEW GIFT
EXPERIECE WHILE SHE STAYS IN SICILY

40. REGISTER CODE
HAPPY BIRTH DAY
HAPPY NEW YEAR
CREATE YOUR OWN
SEND A SPECIAL NOTE
SELECT OCCASION
BUYER
GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
LOVE YOU AND HAVE A
NICE HOLIDAY
FROM DAD
CONFIRM
YOUR TEXT
PAP
A
SPECIAL NOTE
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
Buyer
Buyer
Buyer
Receiver
Receiver
Receiver
HE REGISTER A CODE AND SEND
CHIARA A SPEACIAL NOTE
AT HOME,HE ENTER TO HAPPY GIF WEBSITE

41. Please download our app.
GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
SPECIAL NOTE
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
Buyer
Buyer
Buyer
Receiver
Receiver
Receiver
Chi
ara
WOW!!!
I GOT A GIFT FROM PAPA

42. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
ACTIVATE YOUR GIFT
LOVE YOU AND HAVE A
NICE HOLIDAY
FROM DAD
PAP
A
SPECIAL NOTE
Chi
ara
SPECIAL NOTE
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
Buyer
Buyer
Buyer
Receiver
Receiver
Receiver
SHE SO EXCITED
TO REGISTER AND SEE
WHAT IS INSIDE.

43. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
TIME FOR GOOD
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
ARE YOU READY
FOR A FUN TRIP
Chi
ara
SHE USE HAPPY GIFT APP. TO SCAN AND
LERN MORE ABOUT THE GIFT.

44. 22/08/13
GARDENING
CLEAN THE BEACH
CLEAN OUR CITY
CLEAN THE RIVER
GARDENING
DEFORESTATION
ANIMAL CARE
CLEAN THE RIVER
GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
CURRENT LOCATION
DESTINATION
TIME FOR GOOD
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
ACTIVITY DATE
CHIARA FINDING A ACTIVITES.
ACTIVITY LENGTH

45. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
TIME FOR GOOD
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY

46. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
DONATESO GOOD
56 400€
LOCATIONORGANIZATION PEOPLE
DESCRIPTION
LOCATION
ORGANIZATION
PEOPLE
MY
DIARY
SHARE
SHARE MY GOOD
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
Receiver Network
A
Community
Network B
Receiver
DONATE
O 15
TOTAL 15€
€€€
DONATE
Com
munity
HOW NICE THIS LITTLE KID
I WANT TO SHARE THIS MOMENT.
Chi
ara
ON THE OTHER HAPPY
GIFT NETWORK PHONE

47. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK
SCENARIO
SHARE MY GOOD
SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
To From
POST IT DIGITAL
I
Buyer
Buyer
Thank you
PAPA
I had a
wonderful
trip
PAP
A
Chi
ara
Thank you
PAPA
I have a
wonderful
trip
DIGITAL POSTCARD FUNCTION
AVAILABLE IN HAPPY GIFT
APPLICATION
Receiver
Receiver

48. SPECIAL
EVENT BOX
FUTURE DEVELOPMENT

49. New activities
while travelling.
Doing good in a
easy way and in
a short time.
Differentiates in
social responsibility.
New selection of
employees incentive.
New way to show a
social responsibility.
Receive more help.
Receiver more donation.
New channels to
promote NPO itself.
VALUE & POTENTIAL
FUN TRIP OF DOING GOOD
NPO Traveler Company

50. GET A CLUE
Buyer
TIME FOR GOOD
BLUEPRINT
SPECIAL NOTE SHARE MY GOOD SEND YOU BACK
TITLE
EVIDENCE
FRONT OF STAGE
INTERACTION
BACK OF STAGE
INTERACTION
SUPPORT
PROCESS
AIM OF
SERVICE
-Create an awareness -Personalize and
customize for
Special occasion
-Flexibility
-Easy to access
-Wide range of
possible activity
to any travel.
-Create awareness
-Collaboration
-Motivate and get
more partner
-Create feedback to
buyer and build up
relationship.
LINE OF INTERACTION
LINE OF VISIBILITY
Receiver Network
A
Network B
Buyer ReceiverBuyer Receiver

51. Are you ready for
new experience
Thank you
FUN TRIP OF DOING GOOD

52. BACK UP SLIDE

53. KEY WORDS:PARTICIPATING RESPONSIVE LEARNING COLLABORATIVE SOCIAL
Booked
Organization partners
organization
Giving
Donation Support
Activate Create
account
MONDAY
Shipping
SYSTEM FLOW