\n\nThe document outlines plans to develop a traveling historical exhibit titled "Lifting the Smoke Screen: The History of Cigarettes Smoking in the US". The exhibit will detail the rise and fall of cigarette smoking and the lung cancer epidemic in the 20th century US. It will be displayed at public health conferences in 2012. The portable exhibit will use a timeline to show key tobacco industry and public health events between 1900-2012. The goal is to keep tobacco control issues in the public discussion and support interventions to reduce smoking.

1. Health Behavior
Historical
Exhibit
Scope of Work

2. Historical Exhibit Scope of Work and Estimated Budgets 2
Exhibits Background, Objectives, Strategy
The Roswell Park Cancer Institute Department of Health Behavior under the direction of Dr. Cummings
and Dr. Hyland, have initiated a plan to develop a traveling historical exhibits with accompanying media
and web presence. So far the exhibit has been preliminarily to be located at the following three national
conferences:
• Association of Preventive Oncology – • National Conference on Tobacco or Health
March 3-6, Washington, DC – August 15-17, Kansas City, Missouri
• American Society for Clinical Oncology –
June 1-5, Chicago, Illinois
Title:
Lifting the Smoke Screen: The History of Cigarettes Smoking in the US
Objective:
To keep tobacco control on the public agenda over the next 24 months in an effort to provide support for
interventions to reduce tobacco use in the US (FDA regulation of tobacco products, smoke-free policies,
product warnings, higher taxes).
Strategy:
To exploit press opportunities around the 50th anniversary of the 1962 Royal College of Physicians Report
on smoking and health (March 7, 2012) and 1964 Surgeon General's Report on Smoking and Health
(January 11, 2014) by:
• Create a traveling exhibit detailing the rise and fall of the modern cigarette and lung cancer
epidemic in the US over the 20th century
• Have the exhibit displayed at high profile public health and medical meetings
• Develop a PR campaign to bring attention to the exhibit and the history of lung cancer in the US
over the past century (e.g., work with the Surgeon General's office to create press events
surrounding the exhibit leading up to the 2014 anniversary date of the 1964 SGR).
• Organize a campaign and contest to get the US postal service and the United Nations to
issue commemoratives stamp honoring the 1964 SGR
• Issuing reports from the ITC project that discuss the effectiveness of intervention that reduce
cigarette smoking and ultimately reduce the death toll caused by smoking

3. Historical Exhibit Scope of Work and Estimated Budgets 3
Target Audience:
• Primary: Public Health and Medical professionals.
• Secondary: elected officials and general public.
EXHIBIT IN DEVELOPMENT – MUSEUM QUALITY AND FLEXIBLE
“Lifting the Smokescreen”
This portable exhibit is being developed with the support of local museum exhibit designer, Scott Wood. This
historical timeline of tobacco throughout the 20th century and into the early decades of the 21st century (1898
– 2014), will portray the key events in tobacco history featuring lines that highlight the actions and
marketing of the tobacco industry, the actions of public health, and cigarette consumption over time with a
mapped line for lung cancer closely following the trend. The exhibit will be broken down into four time
periods: 1900 to 1939; 1940-1971; 1972-1997; 1998-2012.
The exhibit is being designed for maximum flexibility while maintaining museum grade design. The
complete structure is a 10’ x 20’ discrete environment with ceiling panels. When needed, the exhibit can
break into several different modules, 2 -20’ inline exhibits, or 4- 10’ exhibits, or anything in-between. The
outsides will also include printed graphics on the exterior and a ceiling panel, which is made of 8’ curved
pop-up frames themselves. The outside design, still in planning may include the victims of tobacco used, or
the “wall of shame.”
Tentative Venue Exhibit Plan (2012)
Venue Dates Contact Available space
ASPO March 3-6, 2012 http://www.aspo.org/annual_meeting 20x20
Stephaniehouck@jspargo.com
ASCO June 1-5, 2012 20x20
706-679-3972
May have limited
EXHIBITS@DESAINC.COM
NCOTOH August 15-17, 2012 space for smaller
803-743-1130
version

4. Historical Exhibit Scope of Work and Estimated Budgets 4
20 ft enclosed

5. Historical Exhibit Scope of Work and Estimated Budgets 5
Roof view

6. Historical Exhibit Scope of Work and Estimated Budgets 6
20ft Stand alone

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20ft with 10ft extension

8. Historical Exhibit Scope of Work and Estimated Budgets 8

9. Historical Exhibit Scope of Work and Estimated Budgets 9
10ft enclosed

10. Historical Exhibit Scope of Work and Estimated Budgets 10
10 ft wall

11. Historical Exhibit Scope of Work and Estimated Budgets 11
RPCI Exhibits
Working with Dr. Alan Blum from the University of Alabama, RPCI has collaborated, co-developed, and
supported the following exhibits:
• Cartoonists take up tobacco (2008 – RPCI and Buffalo International Airport). This exhibit was supported
through the Erie Niagara Tobacco-Free Coalition.
• The Pharmacy Exhibit – initially supported at the National Conference in Phoenix, AZ and then hosted
at the Buffalo Museum and Science Center. Materials are housed at RPCI. RPCI current used an intern
to catalog, scan and help to further digitize the collection. Some of the materials have been posted to
blumarchive.org. This exhibit was supported through the Erie Niagara Tobacco-Free Coalition.
• The Tobacco Stamp Exhibit – RPCI and Buffalo Museum and Science Center.
Web exhibits
• The BlumArchive.org – A website conceived and developed by RPCI to virtually host exhibit programs
from the archives of Alan Blum. This website has been developed ad-hoc and has not direct financial
support for development outside of the Flight Attendant and historical exhibit development.
• The Oral Tobacco Collection on Tobacco Documents Online. This exhibit was supported through the
Legacy tobacco documents grant supplement.