1. New platform for MySpace A presentation by Dave Yentema, Zhanfeng Shen, Julie Malik, Youwen Gu

2. History of MySpace August 2003 eUniverse employees came up with an idea Free and open access to users Very important for long term success 2005 Blogging between users, including pictures 2006 Cell phone integration, both to and from phone

4. Facebook’s own platformMySpace always tried to maintain a competitive advantage New security and other changes

5. MySpace needs a platform!! CHOICES: Join Google’s OpenSocial Platform OR Build your own

8. Aspects of constructing a platform Establish written budget Analyze and design system needs Programming and testing Phased conversion Create and release in stages Members can adapt and provide feedback

9. The Business Case Building own platform Long term benefits Costs covered by advertising Enhanced accessibility and new features Support MySpace in becoming number 1 in social networking

10. THANK YOU Sources use in presentation: “MySpace”. http://cb.hbsp.harvard.edu/cb/access/6361941 “MySpace”. http://en.wikipedia.org/wiki/MySpace