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ITERATING AN 
INNOVATION MODEL 
Challenges and Opportunities in Adapting Accelerator 
Practices in Evolving Ecosystems 
! 
JULIA KATHERINE HAINES 
UNIVERSITY OF CALIFORNIA, IRVINE 
ETHNOGRAPHIC PRAXIS IN INDUSTRY CONFERENCE 
SEPTEMBER 10, 2014 
1 JULIA K HAINES 
hainesj@uci.edu
a new silicon valley 
JULIA K HAINES 
hainesj@uci.edu 
2
accelerators 
JULIA K HAINES 
hainesj@uci.edu 3
background 
JULIA K HAINES 
hainesj@uci.edu 
4
a changing environment 
innovation models, the “know-how” of doing a startup, 
have made the process more accessible and uniform 
JULIA K HAINES 
hainesj@uci.edu 
5 
INFRASTRUCTURE 
cloud computing platforms, programming frameworks, code sharing, 
APIs, easily accessible marketing platforms, distribution channels, social 
media networking, etc. have lowered barriers to creating a startup 
SOFT INFRASTRUCTURE
accelerators 
JULIA K HAINES 
hainesj@uci.edu 
6 
5 
R 
S 
$ 
Mentoring 
V 
Funding Training 
Limited 
Lean Duration 
z 
Networks Resources Demo Day
JULIA K HAINES 
hainesj@uci.edu 
7 
lean startup 
[Ries, 2011] 
Pivot 
[Cooper & Vlaskovits, 2010]
proliferation of accelerators 
2006 
JULIA K HAINES 
hainesj@uci.edu 8
proliferation of accelerators 
JULIA K HAINES 
hainesj@uci.edu 
9 
today
fieldwork 
JULIA K HAINES 
hainesj@uci.edu 
1 0
challenges & 
opportunities 
JULIA K HAINES 
hainesj@uci.edu 
1 1
the value of accelerators 
Accelerators Startups 
JULIA K HAINES 
hainesj@uci.edu 
1 2 
! 
! 
[Bourdieu, 1986] 
Economic 
Social 
Cultural 
Forms of 
Capital
challenges 
JULIA K HAINES 
hainesj@uci.edu 
1 3 
PROCESS: Lean and the Role of Metrics 
PRODUCT: Revolutionary or Evolutionary Innovation 
IMPACT: Global Reach versus Local Value
process 
JULIA K HAINES 
hainesj@uci.edu 
1 4 
Lean Startup
process 
JULIA K HAINES 
hainesj@uci.edu 
1 5
opportunity: design thinking 
JULIA K HAINES 
hainesj@uci.edu 
1 6 
Lean Startup Design Thinking
product 
JULIA K HAINES 
hainesj@uci.edu 
1 7 
Revolution Evolution
product 
JULIA K HAINES 
hainesj@uci.edu 
1 8
JULIA K HAINES 
hainesj@uci.edu 
1 9 
opportunity: user research 
ffkkffkkffkk ffkkffkkffkk ffkkffkkffkk ffkkffkkffkk fkfkfk
impact 
Valuation Value 
! 
! 
! 
! 
JULIA K HAINES 
hainesj@uci.edu 
2 0 
Global 
Reach 
Local 
Focus
impact 
JULIA K HAINES 
hainesj@uci.edu 
2 1
JULIA K HAINES 
hainesj@uci.edu 
2 2 
opportunity: bottom-up
takeaway 
JULIA K HAINES 
hainesj@uci.edu 
2 3 
GET INVOLVED IN YOUR LOCAL STARTUP COMMUNITY 
value for both them and us
thanks! 
! 
www.juliakhaines.com 
hainesj@uci.edu 
JULIA K HAINES 
hainesj@uci.edu 
2 4

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Iterating an Innovation Model: Challenges and Opportunities in Adapting Accelerator Practices in Evolving Ecosystems (Presentation)

  • 1. ITERATING AN INNOVATION MODEL Challenges and Opportunities in Adapting Accelerator Practices in Evolving Ecosystems ! JULIA KATHERINE HAINES UNIVERSITY OF CALIFORNIA, IRVINE ETHNOGRAPHIC PRAXIS IN INDUSTRY CONFERENCE SEPTEMBER 10, 2014 1 JULIA K HAINES hainesj@uci.edu
  • 2. a new silicon valley JULIA K HAINES hainesj@uci.edu 2
  • 3. accelerators JULIA K HAINES hainesj@uci.edu 3
  • 4. background JULIA K HAINES hainesj@uci.edu 4
  • 5. a changing environment innovation models, the “know-how” of doing a startup, have made the process more accessible and uniform JULIA K HAINES hainesj@uci.edu 5 INFRASTRUCTURE cloud computing platforms, programming frameworks, code sharing, APIs, easily accessible marketing platforms, distribution channels, social media networking, etc. have lowered barriers to creating a startup SOFT INFRASTRUCTURE
  • 6. accelerators JULIA K HAINES hainesj@uci.edu 6 5 R S $ Mentoring V Funding Training Limited Lean Duration z Networks Resources Demo Day
  • 7. JULIA K HAINES hainesj@uci.edu 7 lean startup [Ries, 2011] Pivot [Cooper & Vlaskovits, 2010]
  • 8. proliferation of accelerators 2006 JULIA K HAINES hainesj@uci.edu 8
  • 9. proliferation of accelerators JULIA K HAINES hainesj@uci.edu 9 today
  • 10. fieldwork JULIA K HAINES hainesj@uci.edu 1 0
  • 11. challenges & opportunities JULIA K HAINES hainesj@uci.edu 1 1
  • 12. the value of accelerators Accelerators Startups JULIA K HAINES hainesj@uci.edu 1 2 ! ! [Bourdieu, 1986] Economic Social Cultural Forms of Capital
  • 13. challenges JULIA K HAINES hainesj@uci.edu 1 3 PROCESS: Lean and the Role of Metrics PRODUCT: Revolutionary or Evolutionary Innovation IMPACT: Global Reach versus Local Value
  • 14. process JULIA K HAINES hainesj@uci.edu 1 4 Lean Startup
  • 15. process JULIA K HAINES hainesj@uci.edu 1 5
  • 16. opportunity: design thinking JULIA K HAINES hainesj@uci.edu 1 6 Lean Startup Design Thinking
  • 17. product JULIA K HAINES hainesj@uci.edu 1 7 Revolution Evolution
  • 18. product JULIA K HAINES hainesj@uci.edu 1 8
  • 19. JULIA K HAINES hainesj@uci.edu 1 9 opportunity: user research ffkkffkkffkk ffkkffkkffkk ffkkffkkffkk ffkkffkkffkk fkfkfk
  • 20. impact Valuation Value ! ! ! ! JULIA K HAINES hainesj@uci.edu 2 0 Global Reach Local Focus
  • 21. impact JULIA K HAINES hainesj@uci.edu 2 1
  • 22. JULIA K HAINES hainesj@uci.edu 2 2 opportunity: bottom-up
  • 23. takeaway JULIA K HAINES hainesj@uci.edu 2 3 GET INVOLVED IN YOUR LOCAL STARTUP COMMUNITY value for both them and us
  • 24. thanks! ! www.juliakhaines.com hainesj@uci.edu JULIA K HAINES hainesj@uci.edu 2 4