"SIX STEPS for social media beginners" is a step-by-step guide on how set up your company page on a social media platform and make it popular in just two weeks. There are several "tricks of the trade" Facebook administrators use. Sequence of your actions is the key to success. Links to more detailed information are also provided.

1. SIX STEPS
for Social Media Beginners
How to Become Popular in Two Weeks

2. Introduction
This tutorial gives a step-by-step instruction on how to
set up and build your company page on social media platforms.
The sequence of actions is extremely important in social media
as it can determine your success or failure. Staring on a right foot will
save a lot of time and confusion.
Whatever you plan in the beginning will be later
revised a few
times. Don’t worry about it! Social media changes very quickly and
some options / decisions / features you decided to use can become
obsolete tomorrow.
coherency of marketing efforts, which
will result in more efficiency of your efforts.
Having a plan will provide

3. 3 Week Timeline

4. # 1: Spying On Others
Studying competition both local and international is the starting point of
understanding how it can be done. There are several things to look at your
competitors’ pages. Don’t forget to read what their fans are saying!
Amount of Fans
Type of Content
Content Focus
( video, photo, text, links)
(company news, product/ service, social responsibility, contest, sponsorship etc.)
Most / Least Popular Content
( try to guess why it is)
Time and Day (how often, when exactly they post)
Social Media Partners (which industry, what exactly they partner on)
For more check out: “Social Media Marketing Strategy”
http://goo.gl/xfv8VA

5. # 2: Meeting Your New Friend
Before you start planning anything, study features of the social platforms you
intend to use fom a point of view of administration, monitoring and analytics.
Features to increase reach (for ex. Facebook “check-in” or “tag”)
How Fans Engage (for ex. retweets, mentions, replies
on Twitter)
How do fans react to different types and focus of posts
( for ex. text posts with questions on
Facebook usually have more comments )
Company Information Description
(visible in preview/ hidden text)
Available Monitoring and Analytics Tools
Available Paid Promotion Options
( see how it can be synchronized with other social media platforms)
Tip :
Create a fake fan page and practice there to administer a page.

6. Social Media Resources
There are a lot of free resources (articles, videos, webinars, industry reports etc.)
available for you to study the “craft”. Most of the links below have links to other
websites.
http://eu.marketo.com/resources/
http://www.socialbakers.com
http://www.marketingprofs.com/marketing/library
http://mashable.com/marketing/
http://www.sotrender.com/reports
Tip :
Join Social Media Administrator’s groups on social media platforms.
This will give you access to daily information and experts who
usually have the same problems as you.

7. # 3: Warming Up and Actual Work Out
Information from previous steps would give you a good idea of where and how
to start. Don’t over obsess about getting it right from the very beginning.
Nobody did. You will always be able to correct your mistakes later. Just follow
those steps.
Setting Up (company info, links to other company social media platforms, other links)
Planning (plan a variety of content type and focus)
Write a two-week content plan
Content Creation
(organize all content you plan to publish)
Publishing (before next stage publish at least 5 posts, preferably 10)
For more check out: “Content Creation and Planning Checklists”
http://goo.gl/QBDNs3

8. Content Calendar
DAY
DAY OF THE
WEEK
TIME OF
POSTING
POST TYPE
POST FOCUS
28-Jul
SUNDAY
9AM
picture
unrelated
29-Jul
MONDAY
10PM
video
TEXT part
Let's all go to the beach!
Daniel is our producer. He
company news has been reviously working
for XXXX.
IMAGE part
EXTRA LINKS
Check-in to "Bali"
COMMENTS
Depends on weather.
1)
Should be synchronized
http://www.tvp.pl/ with Qdrans page as
warszawa/kultura/q partner. Use hashtag
#qdransqltury
adrans-qltury
For more check out: “Ten Rules: Social Media Marketing”
http://goo.gl/MxU2t9

9. Social Media Management Software
There are several free social media management and analytics software
available. Choose the one which best suits your goals!

10. # 4: Getting Your Buddies to Join
Now that all is done and set up it is time to invite your friends, promote and
partner. Make sure to put at least 10 posts before you do that. Nobody will like
an empty page even if they are your friends.
Invite your friends (use both invite options and private message)
Promote
(use some basic paid promotion)
Partner (use cross promotion to get more traffic)
Advice :
Don’t worry if a few of your friends do like your page. Our
of 100 friends, there will be approximately 10 who will
actually like your page.

11. # 5: Keeping an Eye on Everything
Every day try to see reactions of your audience and track their likes / dislikes and
understand why it could happen, relate it to content. Each social media platform
provides its own analytics tools.

12. # 6: Live and Learn
First two weeks will give you a view at what worked or did not. This is enough to
plan further and adjust your original plan, looking for more inspiration and going
back to competitors and industry reports. There will be several stages like this as
you go along. Good luck!

13. Questions:
julia.jakubiec@gmail.com
More presentations:
http://www.slideshare.net/juliajakubiec1044
Photo links:
http://www.wallpaperstravel.com/wallpapers/all-beach-accessories-1920x1200.jpg
https://hootsuite.com/dashboard
https://www.facebook.com/JesusGarciaSerial