O.P.I. Marketing Campaign

1. By: Julia Myers

2. A History of Fabulous
Marketing Fashion
Marketing Finesse
Marketing Flawless
Marketing flirty
Marketing fearless

3. Campaign
Pinterest Contests
Client Information Access
iPhone & Android App

4. Celebrity Spokespeople

5. The “P” Stands for PLAN

6. Our Fabulous Fans…

7. Tools & Tactics

8. How do we know if we have a
“Polished” Performance???
•
•
•
•
Google Analytics
Increased Sales Revenue
More Registrations
Increased Popularity on Social Networks

9. BUDGET
• Social Media Marketing
~$1,200/month
• Search Engine Optimization
~$5,000/month
• Mobile Marketing Costs
~$1,500/month
IN A 6 MONTH CAMPAIGN PERIOD
WE’RE SPENDING LESS THAN $50,000

10. Summary
• Social Media Incentives
• Building Client/Consumer Access
• Mobile Marketing