Is your brand ENACTed? If not, you might want to find out how we can help you create Participants out of Audiences, and Conversation out of Monologue.

1. Strategy
and
Execu-on
For
an
ENACTed
World
www.ENACTagency.com

2. the
Need
History
will
divide
companies
into
two
camps;
those
who
ENACT
their
brand
promise,
and
those
who
simply
espouse
it.
Espoused
Espoused
brands
communicate
messages
at
consumers,
hoping
they
will
pick
up
on
the
brand
promise
through
sheer
force
of
volume.
ENACTed
brands
add
value
to
people’s
lives,
treat
them
as
parEcipants
and
engage
them
in
ongoing
experiences
that
people
–
in
parEcular
Influencers
-­‐then
want
to
talk
about
and
evangelize.
ENACTed
brands
listen
beLer,
think
harder
and
act
smarter
then
their
espoused
brethren.
In
turn,
ENACTed
brands
enter
ENACTed
popular
currency,
become
the
stuff
of
YouTube,
Facebook
and
MarkeEng
Conference
legend,
and
–
yes,
you
guessed
it
–
live
longer,
happier
lives.
2

3. the
Difference
Espoused
ENACTed
Communicate
VALUE
Add
VALUE
Consist
of
MESSAGES
Develop
EXPERIENCES
Talk
AT
Dialogue
WITH
Target
the
MASS
Empower
INFLUENCERS
Talk
about
CONSUMERS
Encourage
PARTICIPANTS
www.ENACTagency.com
3

4. the
Services
Strategy
ExecuEon
4

5. ENACT
Strategy
ENACTed
MarkeEng
Workshops
• Integrated
Program
ConstrucEon
• ENACTed
Listening
• ENACTed
Brainstorming
ENACTed
Brand
PosiEoning
• Brand
Essence
• Core
Brand
Story
Development
Influencer
Strategy
and
SegmentaEon
New
Business
Pitch
Story
Development
5

6. ENACT
Strategy
Clients
Brands
Media
Agencies
www.ENACTagency.com
6

7. ENACT
Execu-on
ENACTed
programs
–
WOM,
Social
Media,
Digital,
ExperienEal
– Influencer
idenEficaEon
– Program
construcEon
– Program
execuEon
– ReporEng
and
metrics

8. Execu-on
Construct
Influencer
Involve
Guerrilla
Insert
Experien-al
Invite
www.ENACTagency.com
8

9. Execu-on
Construct
Involve
Insert
Invite
Influencers
and
their
the
brand
surprisingly,
Influencers
and
their
friends
in
immersive,
but
relevantly
into
the
friends
to
places
where
ongoing
branded
places
where
Influencers
they
can
engage
with
the
experiences
that
add
live,
work
and
play
at
the
brand
and
associated
unique
value
to
their
lives
right
Emes
and
contexts
experiences
www.ENACTagency.com
9

10. ENACT
Execu-on
Clients
www.ENACTagency.com
10

11. ACE
Measurement
What
Ac-ons
Conversa-ons
Effect
AcEon
Measure
Plot
Measure
Example
Impressions
Social
Media
Awareness
Metrics
Uniques
Press
Net
Promoter
Score
Engagements
Buzz
Image
Click-­‐thru’s
Preference
ALendees
Purchase
intent
Downloads
Share
of
consumpEon
How
Proprietary
technology
Facebook
U&A
studies
Third
party
ad
serving
PR
Monitoring
NPS
plaeorms
Buzzmetrics
Consumer
Interviews
www.ENACTagency.com
11

12. Strategy
and
Execu-on
For
an
ENACTed
World
Contact
Julian
Aldridge
+1
415
572
5533
Julian@ENACTagency.com
www.ENACTagency.com