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MARKS

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TEHNOLOGIE
+
PSIHOLOGIE
=

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TEHNOLOGIE
+
PSIHOLOGIE
=

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PROIECTE 2005 - 2013

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PROIECTE 2005 - 2013

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRATEGIE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
VALOARE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PRODUCATOR

VALOARE

CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
VALOARE

COMPEMENTORI

FURNIZORI

PRODUCATOR

CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
VALOARE

COMPEMENTORI

FURNIZORI

PRODUCATOR

CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
INOVATIE
LOIALIZARE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ISTORIA
LOIALITATII

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Sperry &
Hutchins

1896
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE
Aplicarea principiilor si tehnicilor de joc 

in contexte non-joc (business / social / educational) 

avand ca scop cresterea motivarii si a implicarii.

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE
Aplicarea principiilor si tehnicilor de joc 

in contexte non-joc (business / social / educational) 

avand ca scop cresterea motivarii si a implicarii.

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014
70%
O aplicație
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014 2015
70%
O aplicație

40%

Operațiuni

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014 2015 2016
70%
O aplicație

40%

Operațiuni

100%

Marketing

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014 2015 2016 2017
70%
O aplicație

40%

Operațiuni

100%

50%

Marketing

HR

Studiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014 2015 2016 2017
70%
O aplicație

40%

Operațiuni

100%

50%

Marketing

HR

Studiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
DESPRE CE E
VORBA?

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Jocurile tind sa reflecte
societatea in care au fost
create sau jucate

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1930’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1930’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1960’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1960’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1980’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1980’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2009’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2009’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Smartphone:
revolutia de marimea
unei carti de joc
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Smartphone:
revolutia de marimea
unei carti de joc
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC
AVATAR
World of W
0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC

2 MILIARDE

AVATAR
World of W
0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC

2 MILIARDE

AVATAR

3 MILIARDE

World of W
0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC

2 MILIARDE

AVATAR

3 MILIARDE

World of W

10 MILIARDE

0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ANUAL
SUA

2000

2012

0

50

100

150

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ANUAL
SUA

75 ORE

2000

2012

0

50

100

150

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ANUAL
SUA

75 ORE

2000

142 ORE

2012

0

50

100

150

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PRIMA GENERATIE DE
ADULTI

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
4 TIPURI DE “FUN”
EASY
HARD
SOCIAL
SERIOUS
4 Keys to Fun / XEO Design / www.4k2f.com
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
4 TIPOLOGII
COMPORTAMENTALE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRUCTURA
20%

Killers
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRUCTURA
20%

Killers

40%

Achievers

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRUCTURA
20%

Killers

40%

Achievers

50%

Explorers

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRUCTURA
20%

Killers

40%

Achievers

50%

Explorers

80%
Socializers

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
70

0

-70

-140

CERCETARE

PIERDERI

Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
70

65 MILIARDE
0

-70

-140

CERCETARE

PIERDERI

Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
70

65 MILIARDE
0

-138 MILIARDE

-70

-140

CERCETARE

PIERDERI

Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Status
Access
Power
Stuf f

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TIPS & TRICKS
•

Vanzarea e rezultatul, nu masura

•

Atentie la toate actiunile care preced, sau care
pot duce la obiectivul final

•

MICRO-CONVERSII

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TIPS & TRICKS

•

FEEDBACK in timp real

•

Atentie la factorii MOTIVATIONALI - Cerceteaza

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TIPS & TRICKS

•

Incepeti cu un PILOT

•

SCHIMBAREA SI ACORDUL FIN 

sunt parte din dezvoltare

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
MULȚUMESC
Iulian Padurariu

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

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20131126 SAP / Fair Value / Marks / on Customer Loyalty