This is my presentation from the 2014 BrightonSEO conference. It walks through how skills built up from print journalism can translate into winning strategies for digital.

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HOW
JOURNALISTIC
PRINCIPLES
WILL
SHAPE
THE
DIGITAL
MARKETING
OF
TOMORROW
JULIA
OGDEN

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XXXX
CONTENT
LED
PLAN

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TEEN
DREAMS

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JONATHAN
ROSS

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BAZ
BAMIGBOYE

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KENNETH
BRANNAGH

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DAME
JUDI
DENCH

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DAME
JUDI
DENCH

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WHO
WROTE
THIS?!

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BE
DIFFERENT

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VARIETY
IS
THE
SPICE
OF
LIFE

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Julia
Ogden
Head
of
Content
@JuliaOgden2
www.zazzlemedia.co.uk
julia.ogden@zazzlemedia.co.uk
THANKS
FOR
LISTENING
QUESTIONS
WELCOME