Summary of Strategic Plan for City Harvest, completed in the summer of 2004.

1. City Harvest
Strategic Plan
FY’05 – FY’07

2. Hunger in NY is chronic and related to:
Poverty
• 1 in 5 New Yorkers lives in poverty1
• 1 in 5 New Yorkers visits an emergency food program2
• 750,000 people eligible for but not on food stamps3
Employment
• 22% of the people utilizing food kitchens and pantries are
families with at least one person working4
• A family of three needs $48,000 in order to afford
necessities like food, shelter and childcare5
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3. Hunger in NY is chronic and related to:
Education
• Hunger leads to learning and behavioral problems in school
• 811,923 (73%) public school students in NYC are poor
enough to qualify for free or reduced price meals. One out
of five eligible do not participate in the lunch program.6
Public Health
• Poor communities have higher rates of obesity and related
health problems (e.g. heart disease, hypertension, diabetes)
Economy
• There are few supermarkets in low-income communities
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4. Basic monthly human needs: Self-sufficiency7
Housing
20%
Scenario
$802
Child care
Family: Mom, 6 yr-
30%
old, 1 yr-old in NYC $826
Total: Taxes
$1,243
21%
$4,011 $439
Food
$350 $288
11%
Misc.
Transportation $63 7%
Health care
2%
9%
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5. Who is City Harvest helping8
1.1 million people
who are not eligible for food
$ stamps and not at
self-sufficiency level
60,000
50,000
Food stamp
40,000
eligibility
1.7 million people are eligible
30,000
but 750,000 not getting them
20,000
10,000
0
Minimum Poverty level Self sufficiency
Food stamp
wage level
eligibility
* For family of three
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6. Our Core Business Today
Rescuing Food: Since our inception, we have grown from
rescuing 1.2 million pounds of food annually to 20 million
pounds in our last fiscal year.
Focusing on Produce: Recognizing the need for produce
in low-income communities, we grew distribution of fruits
and vegetables from 3.4 million pounds just six years ago
to 12 million pounds today.
Serving More New Yorkers: We provide food to a
network of 520 agencies in virtually every New York City
neighborhood, almost double the 288 agencies we served
six years ago.
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7. USDA Food Pyramid
According to the USDA, the average adult needs…
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8. How Do We Measure Up?
City Harvest Food Composition – FY 04
Baked
Canned 14%
3%
Dairy
Meat 3%
1%
Prepared
Produce
3%
62%
Packaged
14%
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9. And Risks
Opportunities
City Harvest is a
partner of choice
Limited agency
Low-income
for organizations
capacity to
communities lack
looking to make an
distribute fresh,
access to enough
impact on hunger
unprepared
affordable fresh fruits
food
and vegetables Little coordination
among agencies in a
given community
Un-accessed food
stamps cost NYC Increasing volume
nearly $1B each year, of requests for
plus $1.3B in related technical
Food industry
economic activity assistance
has less excess
food
Excess produce is
abundant
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10. Strategic shifts for City Harvest
From To
Food donors primary client Hungry person as primary client
“Food-on-the-move” “Just-in-time” provider
Trucking company Food company
One size fits all Customized approach
Quantity of food Quality of food
Stand alone organization Complementary partnerships
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11. Prior Mission
City Harvest is committed to feeding hungry
people in New York City, using a variety of
innovative, practical and cost-effective
methods. Our primary approach is to rescue
abundant food that otherwise would be
wasted and deliver it to those that serve the
hungry. City Harvest strives to be a model
for others to fight hunger in their
communities.
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12. New Mission
City Harvest exists to end hunger in
communities throughout NYC. We do
this through food rescue and distribution,
education and other practical, innovative
solutions.
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13. New Vision
City Harvest will build on our
achievements as a pioneering food
rescue charity to increase access to the
food resources hungry people need to
live healthier lives.
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14. Overarching goals for our proposed strategy
• Improve and grow our core business
• Respond to evolving market conditions
• Make demonstrable progress toward
ending hunger in New York City
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15. Desired impact
• More hungry people consuming more
nutritious food
• More hungry people able to improve the
way they use their food resources
• More people contributing to the mission
of ending hunger in NYC
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16. 3 planks of our strategy
Give Teach Enable
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17. City Harvest in a nutshell
Existing:
• Retail routes
• Give people food to satisfy their • Hub
• Street Fleet
hunger today, through food rescue and • Food drives
distribution New:
• Direct Delivery
• Teach people how to use the food Existing:
• Cooking/nutrition classes
they have been given – and how to eat • Global food rescue technical
assistance
well on a limited income New:
• Agency capacity building
• On-site cooking demonstrations
• Enable people to get public benefits
Existing:
to which they are entitled, especially • Research and public education
food stamps New:
• Food stamp outreach
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18. Objectives
Give:
1. Provide hungry people with reliable sources of
usable, nutritious, safe food by being efficient
and effective distributors.
2. Through complementary partnerships, City
Harvest will demonstrate how focused, integrated
food distribution and education can benefit low-
income communities and public health.
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19. Objectives
Teach:
3. Provide hungry people with knowledge and tools
to more effectively use their food resources.
Enable:
4. Improve hungry people’s understanding of and
access to public food resources.
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20. Three-year strategic outcomes
Give
• Serve 25% more people over three years
• Increase nutrient-dense to 75% of food delivered
• Increase number of high-capacity emergency food programs
served by 50%
• Form one or more appropriate partnerships for pilot high-
impact programs
• Identify low-income communities where food rescue is an
appropriate intervention
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21. Three-year strategic outcomes
Teach
• Double the number of people taught nutrition, food safety,
healthy cooking, food budgeting and smart food shopping
• Sustained change in 50% of participants’ cooking, eating
and shopping habits
Enable
• Provide 100% of agencies with accurate information about
eligibility for public food resources
• Involve 10 high-capacity agencies in summer food programs
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22. Sources
1. U.S. Census Bureau, Profile of General Characteristics 2000, DP-1, 2000.
2. America’s Second Harvest/Food for Survival, Hunger in America 2001: The New York
City Report.
3. Nutrition Consortium of New York State, quot;Don't Lose Out! Make Your County
Stronger with the Federal Food Stamp Programquot;, December 2003 report.
4. America’s Second Harvest /Food for Survival, Hunger in America 2001: The New York
City Report.
5. USDA, Food and Nutrition Service, Fact Sheet on Resources, Income Benefits 2003.
University of Washington, Women’s Center for Career and Education Advancement,
Self Sufficiency Standard for the City of New York, Sept. 2000.
6. Community Food Resource Center, Fall 2003.
7. University of Washington, Women’s Center for Career and Education Advancement,
Self Sufficiency Standard for the City of New York, Sept. 2000.
8. Community Food Resource Center, Missing Millions/Missing Meals: New York City’s
Food Stamp Crisis, December 2002.
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