Social Photography Strategies to Promote Your Business. El Dorado County Chambers of Commerce. November 8, 2012. Julie Gallaher - Get on the Map

1. a thousand words
HOW MANY WORDS?
Get on the Map Local Search Marketing
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http://getonthemap.us

2. http://statigr.am/viewer.php#/detail/319782068458434451_6560074
Get on the Map Local Search Marketing
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3. http://getonthemap.us Get on the Map Local Search Marketing
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http://statigr.am/viewer.php#/detail/319044853943402238_7423486

4. http://getonthemap.us
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http://statigr.am/viewer.php#/detail/318853716328152901_13355862

5. BASICS
• 100 Million Users
• 35% USA
• Very Popular with teens and young
adults
• But RAPID growth among adults
• All Mobile – But announced internet
use coming
• Til then, Statigr.am or Webstagr.am
on internet
http://getonthemap.us
http://statigr.am/ http://web.stagram.com/ Get on the Map Local Search Marketing
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6. BASICS
• 3 Million Users – Small but
dedicated group
• Includes fantastic food
photographers
• Engage to get great photos to use
in your own social media
http://getonthemap.us
Get on the Map Local Search Marketing
http://www.foodspotting.com/find/best/bistro-33/in/El-Dorado-Hills-CA-USA All Rights Reserved 2012

7. BASICS
• Over 6 Billion Public
Photos
• Owned by Yahoo
• Creative Commons
Licensed Photos
http://getonthemap.us
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http://flickr.com

8. BASICS
• Owned by Google
• Means Good SEO
• Internal Editing
• Sharing, Tagging like
Facebook
http://getonthemap.us
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http://picasa.google.com/

9. SOCIAL PHOTOGRAPHY
 People love pictures
 Increase engagement on Social Platforms –
Facebook, Twitter, LinkedIn
 Get your customers to provide photos for you
– lighten your load
http://getonthemap.us
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10. How Can Social Photography
Help Your
Business
http://getonthemap.us
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http://pinterest.com/pin/140174607122264345/ All Rights Reserved 2012

11. Network with Other Business
Owners
 Take photos at their location
http://statigr.am/viewer.php#/tag/placerville/
http://www.flickr.com/search/?q=placerville&f=hp
http://www.foodspotting.com/find/best/placerville/in/Placerville-CA-
95667-USA
http://getonthemap.us
Get on the Map Local Search Marketing
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12. Engage With Customers
 Follow Them
 Like their photos
 Comment on their
photos
 Encourage them to
take more photos
http://getonthemap.us
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http://pinterest.com/pin/140174607123281263/ All Rights Reserved 2012

13. Content for You
http://getonthemap.us
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http://pinterest.com/pin/140174607122527240/

14. Drive Traffic
 Add your link in your profile
 Watermark your pics
 Add link in photo description
 http://picmonkey.com
http://getonthemap.us
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15. Things to Post
 Your Products
 How your products are created
 Behind the Scenes look at your biz
 What your products can accomplish – before
& after
 Sneak Peek at new products or business news
 Showcase your Employees
 Celebrity Sightings
 Cuteness
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16. Hashtags
 Tag – Tag –Tag
 Create a permanent tag for your biz
 Include some popular tags
 http://web.stagram.com/hot
http://getonthemap.us
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17. Contests
Ford Fiesta – Every week
announces a new hashtag
associated with one of
the Fiesta’s features …
the best photos are
featured in a real life
digital billboard
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Get on the Map Local Search Marketing
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18. Deftones
 At end of tour
gave away a
guitar signed by
the band
members
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19. National Geographic
http://getonthemap.us
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20. Foodspotting Guide
http://getonthemap.us
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http://napavalleyfilmfest.org/2011/foodies-rally-to-discover-movies-to-dine-for/

21. Filters and Apps
http://getonthemap.us
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http://gadgets.ndtv.com/apps/features/5-big-facts-about-instagram-223870 All Rights Reserved 2012

22. Moku Hanga
 Moku Hanga
http://getonthemap.us
https://itunes.apple.com/gb/app/moku-hanga/id514019787?mt=12 Search Marketing
Get on the Map Local

23. Color Splash
http://getonthemap.us
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http://www.tuaw.com/2009/02/17/a-splash-of-color-from-colorsplash/ All Rights Reserved 2012

24. Image Filter
http://getonthemap.us
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http://mobilebility.com/imagefilter/index.html All Rights Reserved 2012

25. Hipstamatic
http://getonthemap.us
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http://gear.hipstamatic.com/combo/lens/a1/film/aged All Rights Reserved 2012

26. Tips for Great Photos
 SQUARE
 Change Perspective –
Be Creative
 http://www.jetpac.com/blog/post/27565115619/fourteen-
ways-of-photographing-the-eiffel-tower-
and#.UJsUmvJQBYI
http://getonthemap.us
Get on the Map Local Search Marketing
All Rights Reserved 2012

27. Tips for Great Photos
 #Jumpstagram
 #Juxtapose
http://getonthemap.us
http://pinterest.com/pin/140174607123159191/
Get on the Map Local Search Marketing
http://pinterest.com/pin/140174607123205409/ All Rights Reserved 2012

28. Social Photography Resources
 http://getonthemap.us/instagram/blog
 http://getonthemap.us/foodspotting/blog
 http://pinterest.com/getonthemap/instagram
 http://pinterest.com/getonthemap/foodspotting
 http://twitter.com/573instagrmtips
 http://twitter.com/573foodspotting
http://getonthemap.us
Get on the Map Local Search Marketing

29. Julie Gallaher
 http://getonthemap.us
 http://facebook.com/getonthemap
 http://linkedin.com/in/juliegallaher
 http://twitter.com/juliegallaher
 http://pinterest.com/juliemarg
 916-265-2521
 julie@getonthemap.us
Get on the Map Local Search Marketing
All Rights Reserved 2012