This document provides tips for creating meaningful reports that support recommendations through data visualization and contextualization. It recommends using bullet graphs, line charts, microcharts and tag clouds to visualize keywords, rankings, and changes over time. It also suggests using GreaseMonkey plugins and Excel dashboards to analyze data. The goal is to take educated decisions and provide useful reports through easy to understand formats.

1. How to Create
Meaningful
reports

2. Julien Raby
Director – Search Marketing

3. Useless
data

4. Actionable
reporting

5. Easy
to understand

6. Take
educated decisions

7. Support
your recommendations

8. Useful

9. How?

10. Contextualize
data

11. Data Visualization

12. Binary language
good – not good

13. Bullet Graphs
Microcharts
Outcomes