SXSW 2014 is March 7-16 in Austin, Texas. With hundreds of panels to choose from, here is a list of my top 10 panels I'm most excited about during SXSW 2014. Most panels are during the "interactive" portion of SXSW and focus on public relations, engagement, marketing and digital media.

1. 10 Panels You
Should See at
SXSW 2014
By: Julie Springer-Holmes
CEO, Vice President PR ID.CREATIVE
www.idcreative.com

2. I’m very excited about this year’s SXSW
panel topics. Subjects like crowd-funding,
engagement, social analytics, and
entrepreneurship are all at the forefront of
business owners and practitioners alike.
Here is a list of 10 panels I can’t wait to see.
Tweet me if you’ll be there too and let’s meet
up during SXSW!
Julie Springer-Holmes
@urPRguru
About Julie Springer-Holmes
Julie Springer-Holmes is the CEO and Vice
President of Public Relations for Austin-based
public relations and digital marketing agency,
ID.CREATIVE.
Julie is a 15-year public relations and marketing
practitioner and has worked globally for Fortune
500 companies before launching ID.CREATIVE.
She is the recipient of the PRSA Bronze Quill award
and the American Marketing Award for the rebranding and repositioning of Shell subsidiary, Shell
Energy North America.
She’s also the PR Chair for the Austin Advertising
Federation and serves on the advisory board for the
liberal arts program for Texas State University.
Twitter: @urPRGuru
LinkedIn: www.linkedin.com/in/juliespringerholmes/
Google.com/+JulieSpringerHolmes

3. #1
Building Relationships through real-time relevance
For those of us in the PR and marketing industry, building relationships is key to
the success of what we do. Content creation drives these disciplines, but with so
much noise these days, how do we as marketing and PR professionals connect
with our audiences? This panel will shed some light on the topic of individual
moments of connection.
#sxsw
#AlwaysOn
When: Friday, March 7 11:00 am – 12:00 pm
For more information: http://schedule.sxsw.com/2014/events/event_IAP26434

4. #2
The New Digital Age
This panel tackles the future of technology and how it will play a role in global
matters such as war, terrorism, revolutions, security, privacy, intervention and
diplomacy.
Presented by Google’s Executive Chairman, Eric Schmidt and Director of Google
Ideas, Jared Cohen. Get inside Google’s head at this panel.
#sxsw
#NewDigAge
When: Friday, March 7 12:30 am – 1:30 pm
For more information: http://schedule.sxsw.com/2014/events/event_IAP28704

5. #3
What social media analytics can’t tell you
Current social media analytics tools tell us a lot, but what if you could determine
your customers’ offline interests, purchasing habits or the very reason they “liked”
your page? This panel will show us how social analytics combined with survey
results will help us understand consumer behaviors better.
#sxsw
#smdata
When: Friday, March 7 3:30 pm – 4:30 pm
For more information: http://schedule.sxsw.com/2014/events/event_IAP22072

6. #4
Engaged brains, what do we really know?
What do you get when you cross scientists with SXSW? Cool panel discussions!
Engagement is the most important aspect of a public relations, marketing or
social media marketing. Without engaged consumers, our efforts in digital media
mean nothing. The panel is made up of neurobiologists and they show us the
science behind the human mind when it comes to engagement.
#sxsw
#TheBrain
When: Saturday, March 8 9:30 am – 10:30 am
For more information: http://schedule.sxsw.com/2014/events/event_IAP22511

7. #5
Z.E.R.O Paid Media As the New Marketing Model
Authors Joseph Jaffe and Maarten Albarda discuss advocacy, innovation,
customer-centricity, owned assets, call-to-action and a media budget of Z.E.R.O.
Jaffee is the Co-Founder and CEO of Evol8tion, an innovation agency that
connects early stage startups to big brands.
#sxsw
#TheBrain
When: Saturday, March 8 11:00 am – 11:20 am
For more information: http://schedule.sxsw.com/2014/events/event_IAP17231

8. #6
The science of predicting earned media
Socializing branded content creates “earned media”. In this panel the audience
will learn how to quantify the impact of that earned media across social channels
and get the most out of paid media.
#sxsw
#VMCscience
When: Sunday, March 9 12:30 pm – 1:30 pm
For more information: http://schedule.sxsw.com/2014/events/event_IAP17231

9. #7
Tomorrow is Another Day: Surviving A Social Media
Crisis
With the invention of social media, a crisis now has a 24-hour news cycle. This
distinguished panel discusses crisis communications as it unfolds across social
networks.
#sxsw
#nextstage
When: Sunday, March 9 12:30 pm – 1:30 pm
For more information: http://schedule.sxsw.com/2014/events/event_OE02846

10. #8
Algorithms, Journalism & Democracy
Algorithms determine what information you receive when you search on the web.
They spread the truth and lies, tell good stories and bad, bolster brands and hurt
others. This panel discusses how algorithms work to deliver the information we
seek.
#sxsw
#scaryrithm
When: Sunday, March 9 5:00 pm – 6:00 pm
For more information: http://schedule.sxsw.com/2014/events/event_OE02846

11. #9
Entrepreneuring Women
Made up of women in early-stage tech startups, this panel discusses women in
tech and how their businesses are changing the landscape dominated by men.
#sxsw
#techwomen
When: Monday, March 10 9:30 am – 10:30 am
For more information: http://schedule.sxsw.com/2014/events/event_OE02846

12. #10
Multi-Platform Strategies for Making Good Happen
This panel will focus on discussions around storytelling trends, emerging
investment models, and will bridge the gap between audience awareness and
action.
#sxsw
#makegood
When: Monday, March 10 9:30 am – 10:30 am
For more information: http://schedule.sxsw.com/2014/events/event_OE02846