Propel Your Message

•

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Julie Strange

Given at Internet Librarian

Business

Propel Your
Message!
Andrea Snyder, Julie Strange & Lindsay Sarin

Andrea Davis, Cindy Fisher & Myrna Morales

STEAL THESE
IDEAS
Free Marketing Strategies to Try Today

Lindsay Sarin, Andrea Snyder & Julie Strange

This session’s hash:

#STIMiL

The conference hash:

#internetlibrarian

HOW?!

•  Start with the Staff
•  Look at the numbers
•  And…

Examine the things you
like from others’ and
figure out the elements of
their success. Replicate.!

Use your library like a
customer and pay attention to
the little ways you can make
a big difference.!

Rewrite an old
message in active
language. !

1. Create elevator speeches!
!
2. Keep your librarian
brain on at all times. !

Lindsay Sarin
lcsarin@gmail.com
@lcsarin

Andrea Snyder
THANK YOU! alsnyder02@gmail.com
stealtheseideasmarketing.tumblr.com
@alsnyder02

Julie Strange
julie.strange@gmail.com
@strnglibrarian

Photo Credits
Shower Shot: http://www.ﬂickr.com/photos/dieselbug2007/370557683/
Baltimore: http://www.ﬂickr.com/photos/sidereal/305963750/
Princeton Stuffed Animal Sleepover:
http://www.ﬂickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/
Wheel: http://www.ﬂickr.com/photos/__my__photos/5025541044/
Bored Donkeys: http://www.ﬂickr.com/photos/mysticwisdom/2905853760/
Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpg
Earthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpg
Crazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.html
Goals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpg
Scrabble shelves:
http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12
Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpg
Edmonton Public Library: http://www.epl.ca/
King County Public Library: http://www.kcls.org/
Assessing results house:
http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.html
Butler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpg
Conversation: http://www.ﬂickr.com/photos/khalidalbaih/5653817859/
Texas Tech: http://www.ﬂickr.com/photos/kimberlykv/5060849839/
Bulletin board: http://www.ﬂickr.com/photos/denverjeffrey/458846298

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Propel Your Message

1. Propel Your Message! Andrea Snyder, Julie Strange & Lindsay Sarin Andrea Davis, Cindy Fisher & Myrna Morales

2. STEAL THESE IDEAS Free Marketing Strategies to Try Today Lindsay Sarin, Andrea Snyder & Julie Strange

3. This session’s hash: #STIMiL The conference hash: #internetlibrarian

4. 1. Assess: Know Where You Stand

5. HOW?! •  Start with the Staff •  Look at the numbers •  And…

6. Ask the User!!!

7.   Sometimes the truth hurts…

8. Figure out what you need to assess. !

9. 2. Clear the Decks

10.

11. Examine the things you like from others’ and figure out the elements of their success. Replicate.!

12. 3. Create Your Message

13.

14.

15. Right person. Right place. Right time.

16. Cut 60% of the words!

17. 4. Reduce Pain

18. Use your library like a customer and pay attention to the little ways you can make a big difference.!

19. 5. Be Brave

20.

21.

22.

23.

24. Brainstorm! ! No idea is too crazy!!

25. 6. Give people something to do

26. Rewrite an old message in active language. !

27. 7. Get into the Community

28. Get off Your Ass!

29.

30. 1. Create elevator speeches! ! 2. Keep your librarian brain on at all times. !

31. 8. Assess the Results

32. Debrief after everything.! ! Learn.!

33.   Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea Snyder THANK YOU! alsnyder02@gmail.com stealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian

34. Photo Credits Shower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/ Baltimore: http://www.flickr.com/photos/sidereal/305963750/ Princeton Stuffed Animal Sleepover: http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/ Wheel: http://www.flickr.com/photos/__my__photos/5025541044/ Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/ Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpg Earthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpg Crazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.html Goals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpg Scrabble shelves: http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12 Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpg Edmonton Public Library: http://www.epl.ca/ King County Public Library: http://www.kcls.org/ Assessing results house: http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.html Butler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpg Conversation: http://www.flickr.com/photos/khalidalbaih/5653817859/ Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/ Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298