A few pieces of analysis to understand what are the key points to start a startup, with a focus on SaaS, marketplace, platform and hardware models.

1. The key points to start a startup

2. The startup according to
the investor: $$$
the bank: $$$
the client: out of business in 6 months
French government: pigeons
the private individual: intern farm
the entrepreneur: freedoooommmm…

3. A startup solves a problem

4. Your client is whom pays the bill

5. The Internet: from Pipes to
Platforms
The C became active
The Bs build together through open
innovation

6. B2B b2C C2C
SaaS
Marketplace
Platform
Hardware

7. B2B
To be noted
Important deals
Long long sales
Key point: Quality of Service (SLA)
Key job: Account Manager

8. B2C
To be noted
Critical mass to make profit (except luxury,
more like B2B)
Sensitive to frontiers : language, culture
Key points:
Segmentation
Communication
Key job: Community Manager

9. C2C
To be noted
Community management, value
proposition
Communication
Key point: Assurance as a trusted third-party
Key job: Customer service

10. SaaS
To be noted
Easily exportable
Short sales
Key point:
Working product = as less support as
possible
Plug and play = no configuration needed
Key job: UX

11. Slack
Beta launched in August 2013, after the
product was developed for intern use
8 000 users in 24h, 16 000 daily users in 6
months (February 2014, the best SaaS growth
according to Marc Andreessen)
February 2015 :135 000 clients for 500 000
active users

12. Marketplace
To be noted
To simultaneously manage supply and
demand
Low entry barrier
Key point: To have a special relationship with
one of the parties
Key job: Business Model

13. Tok Tok Tok
Started at the end of 2011, launched at the end of
2013 (why 2 years? My guess is partnership signings!)
Big Fernand = big advertisement by brand association
Ambassador-partner : the star Taïg Khris
Business Model : retro-commissionning and bill add-on
MonopDaily by TokTokTok = initiation of Business Model
pivot?

14. Platform
To be noted
Evangelism
Big tech budget
Key point: relationship with plugged in
solutions
Key job: software

15. Coursera
Launched at the beginning of 2012
12 million students (March 2015), +120
employees
Numerous Business Model pivots, today
commissions on the certificates
Non profitable despite a12 M$ turnover in
2014

16. Hardware
To be noted
A very expensive launch
Prototyping, industrialization, distribution
= three very different and very important
steps
Key point: Surround oneself well, many different
skills needed
Key job: hardware tech

17. Prizm
Launch of the crowdfunding campain in
October 2014, after18 months of prototyping
k$160 with1200 backers (of which k$70 in 4
days)
4 month delay (announced in April 2015) =
even well prepared, the production is always
tricky

18. And media?

19. BonneGueule
Male fashion blog for 5 years, launched in
2007
First eBook in May 2011 : 3500 sales
First online sale in May 2012 : 150 jeans
priced €157 sold in 24h
Brick and mortar store in June 2015
From blog to e-content to e-commerce to
brick and mortar retail!

20. Any questions?
Julie Robles
roblestmsp@gmail.com