Search engine optimization is something that every website owner, small business owner and blogger s...

1. How To Become Better at Search Engine Optimization
Search engine optimization is something that every website owner, small business owner and
blogger should know about. It is a technique that helps search engine spiders find you quickly on the
Internet. Using the advice written in this article will help you on the road to success on the Internet.
If your site has a defined set of categories, optimize the URLs on your site to contain the keywords
associated with the categories. Say you have two categories, cats and dogs. Google likes it better if
the URLs for such a site are mysite.com/cats and mysite.com/dogs as opposed to something like
mysite.com?category=1. Even more importantly, people searching for a keyword associated with
one of the categories are more likely to arrive at one of your subpages when you use a logical URL
structure.
In order to optimize incoming links to raise your search engine rankings, try to have links to
different parts of your website, not just your homepage. Search engine spiders read links to different
parts of your site, as meaning that your site is full of useful and relevant content and therefore,
ranks it higher.
If you are going to spend money at all in your SEO efforts, a wise buy would be to open a PPC
account. A pay-per-click campaign with Google or any other competitor will help you get your site
ranked highly in a hurry. There's nothing these big companies behind search engines love more than
money, so it's a "shortcut" for the people who can afford it.
When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their
own site for purposes of assigning them PageRank. Directories from the main site, however, have
the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the
same PageRank as mysite.com, but store.mysite.com won't.
Submit your site to major search engines. This may seem like it is an obvious step, but many site
owners believe that a search engine will link to you if someone searches a certain keyword. While
this may be true, you may not be the first on the list, or even on the first page. Optimize this strategy
by paying a small fee to the search engine, and get your site on top of the results.
When coding a site to optimize its search engine presence, keep your CSS and JavaScript files in an
external folder. This helps de-clutter the source code for the individual pages, making the pages
smaller and easier to manage. It also ensures that any errors in your CSS code won't interfere with
the search engine's ability to index your pages.
Submit your site! Many website owners overlook this simple method. Go to the search providers you
know and trust, and submit your site to them. Doing this can give you the jump-start you need to
start moving to a higher volume of readers. Don't forget to submit to search directories as well.
The more places that your content exists on the web with a link back to you the better off you will be
in the search rankings. Submit your articles to article submission websites so that other how to seo
google sites sites can post and use your content. Having links from multiple sites shows that you are
a popular source for your chosen keyword contents.

2. While having relevant and popular keywords is key for proper search engine optimization, it is very
important not to stuff your pages with keywords. Search engines take note of pages that are overly
stuffed with keywords as a means to get higher search result rankings and penalize them
accordingly. Make sure your page does not fall into this category.
Search engine optimization is not a one-time job or a seasonal chore. Keep SEO in mind constantly,
and devote a little time every day to tweaking your links and content for better search engine
ranking. You do not need to obsess over SEO constantly, but every time you add new content to your
site you should give it a little consideration from an SEO standpoint.
You might think that linking to a huge number of other websites will increase the popularity of your
site and is a great way to get improved search engine optimization, but remember the quality of the
sites you link to is very important. If you link to poor quality sites, it can actually hurt the popularity
ranking of your site.
Find the best sites on the Internet for search engine optimization information and join them. The
forums tend to be the best for up-to-date knowledge, speculation, and prediction, so become an
active part of them. It's even worth it to pay for access to some sites as they are truly a
http://www.seoinc.com/ repository of the best the net has to offer.
When setting up your website, avoid flash. It may look pretty to have Flash, but it will not do a thing
for your search engine optimization. With Flash as with AJAX and Frames, you will not be able to link
to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash
sparingly.
Every single page should have a copy that matches its meta tags. This may mean you have to adjust
your site page by page, but it is a small price to pay for excellent search engine optimization. You
need to pick keywords for each page individually and then insert them into the description and title.
If you want to go up the ranks when it comes to search engines, then give a lot of content that spans
various topics that at the same time stays focused on the niche. For instance, if your content focuses
on basketball, put up pieces about basketball trading cards, players and even reviews of various
basketball shoes. The more expansive your content is, the higher chances you have of gaining a solid
following.
To optimize your website's search results, you need to come up with strong keywords. Not only do

3. you want to use your website's main point in a lot of text on your website. Make sure you also use
strong tags and submit your website to many different search engines. You will get visitors as well, if
you constantly keep content updated and relevant to the subject of your website.
Now do you understand why you should avoid those magic beans and snake oil out there? These tips
above have just explained to you that earning higher page placement and better overall rankings is
about catering to your market and the engine. You don't need magic for this. You only need to use
the tips above.