Signature RED invited savvy techpreneurs to share tips and best practices for executing marketing plans and utilizing online resources. Panelists: Esosa Ighodaro, Co-Founder, Cosign App | @cosign Lola Pedro, African Regional Director, trendwatching.com | @trendwatching

2. On
Your
Mark,
Get
[Tech],
Go!
Marke5ng
Technolgy
2.0
#SMWMarkRED
#SMWLagos
Social
Media
Week
Lagos
2015
Google
Hangout
Presenta?on
Wednesday,
February
25th

3. Panelists
Esosa
Ighodaro
Co-­‐Founder
Cosign
App
Lola
Pedro
African
Regional
Director
trendwatching.com

4. About
#SMWMarkRED
Today
we
will….
• Learn
about
the
speakers
• Talk
about
opportuni?es
for
new
technology
• Talk
about
market
research
and
trends
• Share
best
prac?ces
?ps
• Share
resources
and
tools
you
can
use
6

5. Who
is
Jumoke
Dada?
• Signature
RED
–
CEO
&
Crea?ve
Director
• Project
ALOE
–
Founder
• Tech
Consultant
• Community
Servant
7

6. Who
is
Esosa
Ighodaro?
Esosa
Ighodaro
is
the
Co-­‐Founder
and
President
of
CoSign
and
heads
branding,
marke?ng,
sales,
external
partnerships
and
communica?ons.
As
the
finance
expert,
her
role
includes
strategic
development
of
communica?on
campaigns,
product
placement,
market
research,
securing
influencers
and
external
partners,
raising
funds
and
social
media
engagement.
She
iden?fies
and
capitalizes
on
new
growth
opportuni?es
through
market
analysis,
brand
development
and
keen
business
ins?ncts.
Ighodaro
develops
and
implements
strategies
that
increase
product
awareness,
market
share
and
profitability.
8

7. Who
is
Lola
Pedro?
Lola
is
the
African
Regional
Director
at
trendwatching.com.
Based
in
Nigeria
she
oversees
all
sub-­‐Saharan
Africa
content,
as
well
as
research
and
analysis
across
trendwatching.com’s
premium
service.
9

8. Let’s
Get
Started!
10
• Opportuni?es
for
New
Technology
– Discussion
about
the
types
of
technology
hicng
the
market,
i.e.
online
pladorms,
wearable
tech,
mobile
apps,
etc.
• Cosign
App
– How
did
you
iden?fy
your
target
market
and
how
did
you
come
up
with
a
strategy
to
reach
them?
– How
do
you
measure
your
reach?
• trendwatching.com
– View
trendwatching.com
Slide
on
Slide
Share
– Market
Research
and
Trends
• Who
do
you
consider
to
be
leaders
in
the
global
market
place
for
tech?
• What
do
you
believe
are
opportuni?es
for
Nigeria
and
Nigerians
in
tech?
• Best
Prac?ces
/
Tools
Tips
(NOTE:
Esosa
recommended
bit.ly,
App
Annie,
&
Sensor
Tower)
• What’s
next
for
Lola
and
Esosa?

9. Ques?ons???
11
#SMWMindRED
#SMWLagos

10. Stay
in
Touch
• Esosa
:
@cosign
|
esosa@cosign.co
• Lola:
@trendwatching
|
lola@trendwatching.com
• Jumoke
:
@jumokedada
|
Facebook.com/jumokeKdada
• Signature
RED:
@SignatureRED
|
info@SignatureRED.com
|Facebook.com/signatureREDn