A quick presentation on how to generate B2B leads and how to nurture them properly.

1. Generating and Nurturing B2B
Leads
The How and Why of Content Marketing for Lead Generation

2. 80% of business decision-makers said they prefer to get
information via articles, not ads. Seventy percent said
content makes them feel closer to a company, and 60% said
content provided by companies helps them make smarter
buying decisions.
Source: Roper Public Affairs

3. eBooks
Webinars
Drip Campaigns
Blog Posts
Insightful Guest Posts
InfoGraphics
Newsletters
Case Studies
Whitepapers
Helpful Emails

4. Ensure you can contact every visitor either through
email, phone, or remarketing.

5. You need rules and campaigns for every type of lead you
receive. An eBook download should be handled
differently then a contact form, and the contact form
should be handled differently from a newsletter contact.
This requires content, content, and more content.

6. You need to optimize your sales funnel. Most funnels
look like this:

8. Create rules and campaigns for the leads that don’t close.
You should have dozens of campaigns for each reason a
lead didn’t close.
A lead that couldn’t afford your services should not be
handled in the same manner as one that went to a
competitor. So stop throwing their information into your
newsletter queue and expecting a miracle.

9. Soon you’ll be receiving calls from clients that didn’t
close for one reason or another. Some will call you after
being remarketed to for one week, one month, or one
year!
These leads are now more informed and their time to
close has been shortened.

10. Now you know how to contact the C-Suite. You also know how to engage with
them. And we just finished showing you how to optimize your sales funnel. So,
again… What are you waiting for?
Get started on your new lead gen campaign and start reaping the benefits.
But if you want the experts to take care of it for you, feel free to contact us
immediately.
Plus, we’ll perform some more advanced techniques we didn’t show here!
One more slide to get all of our information!

11. Web: Foxtailmarketing.com
Phone: 800.273.2113
Email: info@foxtailmarketing.com