4. Thailand Animation MKT Value
4% Feature Film
29% Series Animation for TV
Animation for DVD
40%
Tablet/Mobile
3%
VFX for Commercial
4%
6% VFX for Film
13%
Value of IP Cartoon
5. Thailand Animation MKT Value
Character License 1,419 108 15
VFX Film 63 20
VFX - TVC 216 24
Import
Mobile Contents 351
Domestic
486 57 29 Export
Animation VCD/DVD
Animation Series TV 1,347 258 657
Animated Film 252
Million Bath0 500 1000 1500 2000 2500
6. Animation Film MKT Value
Million Bath
300
250
200
Domestic
10
150 252 Import
100
120
50
0
2008 2011
7. Animation TV Series MKT Value
Million Bath
3500
3000
Animation TV Series
2500 MKT Value
Export
2000 3,324 657
258 Domestic
1500
1000 1,347 Import
500
0
2008 2011
8. Mobile Contents MKT Value
Million Bath
3,000
2,500
2,000 Domestic
2,930
1,500
Mobile Contents
1,000 MKT Value
500
352
0
2008 2011
9. VFX - TVC MKT Value
Million Bath
250 24
200 Export
150 Domestic
217
100
VFX - TVC MKT
Value
50 48
0
2008 2011
10. VFX - Film MKT Value
Million Bath
1,400
1,200
Export
1,000
800 1,363 Domestic
600
VFX - Film MKT
400 Value
20
200 163
0
2008 2011
11. Character License MKT Value
Million Bath
1,800 17
1,600 114 Export
1,400
1,200 Domestic
1,000 1,486
800 import
600
400 Character License
MKT Value
200
0
2008 2011
12. E-Learning MKT Value
Million Bath
2500
2000 Export
1500 Domestic
2,038
1000
e-Learning MKT
Value
500
0
2009 2011
13. E-Learning MKT Value
Million Bath
2500
Learning Management
2000 420
System
Content
1500
Operation/Service
1000 1,560
e-Learning MKT Value
500
58
0
2009 2011
