A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team. Notre équipe de planning stratégique réuni tous les mois le meilleure des marques … Mars 2018

1. FOOD FOR THOUGHT #4
A monthly “what’s hot” zoom,
carefully analyzed and selected by our strategic planning
team

2. SUMMARY

3. BRAND marketing communication / social media
TRENDS socio-cultural change
INNOVATION ideation / creativity
SHOPPER & RETAIL EXPERIENCE consumer / e-
consumer
INDUSTRIES FMCG / health / mobility/ luxury/ services
MUST SEE culture / events
FUN

4. BRAND

5. PINK AND BLUE
Lush launched a new campaign in support of
transgender rights, called #TransRightsAreHumanRights.
To promote its campaign, Lush was selling a limited-
edition bath ball. Every window of Lush’s stores had its
product displays replaced with quotes from transgender
employees. Lush has also launched an online hub with
resources for transgender people to get support and for
allies to learn more … and so much other communication
tools.
"We hope our campaign will spark conversations and
educate all of us on how to become better allies to the
transgender and non-binary community.
Read: http://www.glossy.co/new-face-of-beauty/how-lush-plans-to-
make-a-lasting-impact-with-its-large-scale-trans-rights-
campaign?utm_medium=email&utm_campaign=glossydis&utm_sou
ce=daily&utm_content=180215
#INDIVIDUALISM

6. TRENDS

7. HIGH BUSINESS
Cannabis is undergoing a massive rebrand, shedding its
stoner image to become part of a chic, wellness-forward
lifestyle.
Today, one in five American adults has access to legal
marijuana. Cannabis has become an economic boom. By
By 2020 the marijuana market could top $22 billion and a
new type of consumer emerges such as data scientists,
entrepreneurs or even you! Stereotypes of marijuana
consumers don’t exist anymore…
With an emerging economy in sectors such as beauty,
cannabis is following an overall societal trend towards
wellness as it becomes a tool for self- optimization or
personal care.
Download the report: https://www.jwtintelligence.com/trend-
reports/high-times/
#HARMONIA

9. HEART NEVER LIES
The start-up HNL has just created a technology that is
able to measure the intensity of positive emotions of
people by analyzing the heart beat while seeing a
product, slogan or even an ad.
The ultimate aim of this emotional sensor is to assess
250 micro-signals in only a second.
This technology has been used by PSA to test new
equipment in driving simulators and by IPSOS during the
last legislative election.
Read: http://www.influencia.net/fr/actualites/in,innovations,big-data-
media-desormais-peut-calculer-palpitations-votre-coeur...,8167.html
#EXPERIENCIA

10. SHOPPER &

11. PLASTIC-FREE GROCERY
British environmental campaign group A Plastic
Planer and Dutch supermarket chain Ekoplaza have
teamed up to create the world’s first entirely plastic-free
supermarket aisle. The Ekoplaza Lab is a 60 square meter
meter space. Instead of plastic fixtures and fittings, the
aisle uses lampshades reclaimed from other stores,
metal-and-wood shelves and cardboard labels. Most
importantly, however, the almost 700 products for sale
are packaged using non-plastic materials, ranging from
glass to compostable biomaterials. Products included in
the pilot range from meat and dairy to lentils, fruits and
vegetables.
Read: https://www.fastcompany.com/40538704/can-you-imagine-a-
supermarket-with-no-
plastic?utm_source=postup&utm_medium=email&utm_campaign=F
ast%20Company%20Daily&position=2&partner=newsletter&campai
gn_date=03062018
#ECOSUPERIORITY

12. INDUSTRIES

14. THE NEW BRANDED CURRENCY
Brands are exploring the possibilities of blockchain as a
seamless and safe way to make digital transactions.
KFC Canada released the Bitcoin Bucket. Sales were
tracked live on Facebook and the promotion sold out
almost immediately.
Burger King Russia launched the WhopperCoin, a
“blockchain loyalty program.” Customers receive a virtual
WhopperCoin with every Whopper they purchase and
these can be traded or cashed in for burgers.
Read: http://mashable.france24.com/tech-business/20170829-
burger-king-russie-whoppercoin-whopper-bitcoin-cryptomonnaie
https://www.crypto-france.com/kfc-canada-lance-le-bitcoin-bucket/
#NEWMODELS

15. +HEALTH

16. SMART TATTOO
A new company called LogicInk is hoping to help you
avoid sun burns thanks to a temporary tattoo called
Logic UV.
It works pretty simply. You stick a tattoo to your skin and
watch its two rings throughout the day.
The smaller, inner ring will tell you how harsh the sun is
by changing from white to purple. The outer, larger ring
will turn bright pink from purple when you're getting
to actually burning your skin.
Read: https://www.springwise.com/new-tattoo-indicates-excessive-
sun-absorbed-
skin/?utm_campaign=1089177_Springwise%20Daily%20-%202018-
02-
14&utm_medium=email&utm_source=Newsletter&dm_i=3GJ2,NCE
X,5J63S9,2EQEX,1
#TRANSHUMANISM

17. +MOBILITY

18. HYBRID TRANSPORTATION
UK transport app Citymapper is launching a new bus
service, Smart Ride. It’s a hybrid service that will see a
small fleet of eight-seater vans offer rides around a
number of routes in London, changing their
course based on customer demand.
“It’s a bit like a bus because it has stops, it’s a bit like a
cab because you book it and it has guaranteed seats, and
and it’s a bit like a metro because it has network of
roads”
Read: http://www.ladn.eu/tech-a-suivre/habitat-et-villes-
connectes/fin-des-voitures-vive-les-mi-bus-mi-
taxis/?utm_source=newsletter_ladn&utm_medium=email&utm_cam
paign=news_fevrier_2018&utm_content=20180227
#ECOSUPERIORITY

19. +LUXURY

20. HUMAN MODELS ARE SO 2017
Dolce & Gabbana chose drones over humans to carry its
handbags down the runaway during Milan Fashion Week.
Week.
Once the drones were done, human models returned to
show off D&G’s clothes, proving that perhaps humans
aren’t obsolete after all.
Read: https://www.designboom.com/technology/dolce-and-
drones-handbags-milan-fashion-week-02-26-2018/
#TECHNOLOGY

21. +SERVICES

22. HUMAN MODELS ARE SO 2017
Dolce & Gabbana chose drones over humans to carry its
handbags down the runaway during Milan Fashion Week.
Week.
Once the drones were done, human models returned to
show off D&G’s clothes, proving that perhaps humans
aren’t obsolete after all.
Read: https://www.designboom.com/technology/dolce-and-
drones-handbags-milan-fashion-week-02-26-2018/
#TECHNOLOGY

23. MUST SEE

24. THE PERSONAL IMPACT
OF OUR DIGITAL LIVES
Until March 31st, La Maison Populaire de Montreuil
hosted an exhibition across 8 artworks about our digital
lives and the footprint each of us leaves online… and it
can be pretty scary!
Read: https://usbeketrica.com/article/a-montreuil-une-expo-sur-les-
traces-de-nos-vies-numeriques
#SECURITY

26. FAKE NEWS GONNA DIE
New game, titled the bad news game, aims to inoculate
people against fake news. It works by putting players in
the position of creating fake news, so that they gain
insight into the tactics and methods used by ‘real’ fake
news-mongers to spread their message. This, in turn,
builds up resistance to fake news. In the game, players
are shown short texts or images and can react to them in
a variety of ways. Choosing an option similar to that
followed by a ‘real’ producer of disinformation earns the
player more followers and credibility. Lying too blatantly,
choosing an option that is obviously ridiculous, or acting
in line with journalistic best practices, and the player will
lose followers and credibility. The aim of the game is to
gather as many followers as possible without losing too
much credibility.
Read: http://www.strategies.fr/actualites/medias/4007602W/un-jeu-
anti-fake-news.html
#SECURITY

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