The document discusses Google's preferences for websites. Google prioritizes easily accessible, frequently updated websites with keyword rich content that satisfies user searches and delights users. It also considers factors like domain name, number of pages, keywords in titles/descriptions, inbound links, unique content, and internal links. The document also promotes using Google Analytics to understand website traffic and Google AdWords to access visitors immediately searching relevant terms. It recommends activities like social media engagement on platforms like setting up profiles to interact and grow audiences.

19. “organize all the world’s
information and make it
universally accessible”

45. What does Google like…..
Keyword rich,
regularly updated content
which delivers what is
searched for
and then delights the user.

47. Google considers…..
 Your domain name
 The number of pages in your site
 Keywords in page titles/descriptions
 Inbound links from reputable sites
 Unique content on your site
 Frequency of your content change
 Strong internal links

49. Do you know……
•How many visitors came last month
•How many pages did they view
•Which pages did they look at
•How long did they stay
•Where are they located
•Which keyword attracted them
•Which site referred them
•Are they new to your site

50. www.google.com/analytics

53. Free traffic/inbound links
http://www.the-free-directory.co.uk/
http://www.freeindex.co.uk/
http://www.wwwi.co.uk/
http://www.uksmallbusinessdirectory.co.uk/
http://www.internet-heaven.co.uk/stuff/add.php
http://www.scoot.co.uk/advertise/free-listing.html
http://www.yelldirect.com/internetadvertising/
http://www.businessmagnet.co.uk/
http://www.freeadvertising-business.co.uk/

54. Would you like to appear on
Page 1 of Google when
people search for your
product/service in your
specific area?

57.  200 character description
 Images
 Multiple categories
 Videos
 Opening times
 Coupons
 Reviews

60. But in 2012 what Google
loves more than anything
else………is……

61. Social Media

63. Google also considers…..
 Your domain name
 The age of your site
 The number of pages in your site
 Keywords in your page title tags
 Inbound links from reputable sites
 Unique content on your site
 Frequency of your content change
 Site accessibility
 Strong internal links

64.  Set up a profile
 Tone of voice
 Find followers/friends/disciples/advocates
 Share information
 Interact with others
 Grow your audience
 (REPEAT)
 Not a broadcast medium

67. Your customers see your ad when they
search
Your ad reaches users at the moment they
demonstrate interest

70. IMMEDIATE
TARGETED
MEASURABLE
ACCESSIBLE

72. Keywords
Be highly specific
Plurals
Misspellings

73. A Typical AdWords Ad
• A T l (25 chaa erl )
d ite r ct imit
• A T (3 chaa erl )
d ext 5 r ct imit
• Displ yUR (3 chaa erl )
a L 5 r ct imit

74. Landing Page
 Must relate to the keyword used
 Must deliver what the ad promised
 Must have a strong call to action

75. Timing
 Be seen in 15
minutes
 Stop immediately
 Constantly improve
performance
 Exploit events &
industry news
 Weekdays only

79. Last year we spent £500,000 of
our clients’ hard earned cash …..
…and turned it into
£10,000,000 of
new business for them

82. •Leave cynicism & fear at the door
•Benchmarking is essential
•Set a realistic budget
•Use the keyword tool
•Get on 10 directories
•Get on Linked In
•Get on Google Maps
•Do something tomorrow