1. The 7th
C’s of
The Effective Communication

2. CORRECTNESSCORRECTNESS
Correctness is the proper use of grammar,
punctuations and spelling
A message may be perfect grammatically and
mechanically having correctness

3. CHARACTERISTICSCHARACTERISTICS
Using right level of language
Checking accuracy of figures, facts, and words
level of language
Maintaining acceptable writing mechanics

4. CORRECT AND INCORRECTCORRECT AND INCORRECT
SENTENCESSENTENCES
Bob went over to the counter, lifted the lid of the dish,
and took a candy. Two times.
Ans. Bob went to the counter, lifted the lid and take two
candies.
Sherry's umbrella was within the car, so her coat got
very soaking wet in the rain.
Ans. Sherry’s umbrella was in the car, so her coat got wet in
the rain.
The lawyer knew what the changes being made by
the committee were.
Ans. The lawyer knew the changes being made by the
committee.

5. Every one must decide for themselves what to do about it.
Ans. Every one must decide for himself what to do about it.
Neither farooq or Akbar are going to the wedding lunch on
Saturday.
Ans. Neither farooq nor akbar is going to the wedding lunch
on Saturday.

6. FOR YOUR PATIENCE ANDFOR YOUR PATIENCE AND
TIMETIME
THANKSTHANKS

7. FOR YOUR PATIENCE ANDFOR YOUR PATIENCE AND
TIMETIME
THANKSTHANKS