Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis

1 118 vues

Publié le

AMA presentation from Joe Pulizzi covering seven key strategies that marketing professionals need to consider now during this transition time. Talks about the future of content marketing, social media, M&A and more.

Publié dans : Business
  • Identifiez-vous pour voir les commentaires

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis

  1. CoronaMarketingBook.com
  2. The Third Stage of Content Marketing
  3. Revisit Your Content Tilt
  4. Where [audience X] finds [content Y] for [benefit Z] Orbit Media
  5. Content Tilt Area of little to no competition that gives you a chance to break through.
  6. Audience
  7. Audience = Plant Managers
  8. Audience = Plant Managers at companies of 10k people who outsource parts to India and China
  9. Story Positioning
  10. Platform
  11. Subject Matter
  12. We have a content marketing blog
  13. We have a knitting blog
  14. Prepare Multiple Lines of Revenue
  15. Do One Great Thing
  16. The greatest media companies of all time started on one platform.
  17. Content Energy
  18. Blog Podcast Research eNews Social Event ContentEnergy
  19. Blog Podcast Research eNews Social Event ContentEnergy Great Line
  20. Now is the time to reallocate YOUR time
  21. eNews Podcast ContentEnergy
  22. eNews Podcast ContentEnergy Great Line
  23. Reimagine Your Enewsletter
  24. Is your enewsletter amazing?
  25. - Consistent - Valuable - Exclusive
  26. Steal Talent
  27. Contract/Hire Talent Directly
  28. Media Partnerships
  29. Steal Audience
  30. Ask Nothing of Influencers
  31. @JoePulizzi |
  32. @JoePulizzi |
  33. Prepare Now for the Asset Sale
  34. Link to article on how to buy media assets • Or F&W bankruptcy just had a fire sale, practically giving away all of their amazing content brands.
  35. Start Making Your List Today
  36. - Target Audience - Number of Email Subscribers - Known Revenue Sources - Key Contact and Position
  37. Revisit Your Content Tilt Plan for Multiple Lines of Revenue Do One Great Thing Reimagine Your Enewsletter Steal Talent Steal Audience Prepare Now for the Asset Sale

×