BlaBlaCar's Product Design Team went from 1 to 10 persons the last 2 years. In this presentation, I've explained how we adopted and tweaked the Double-Diamond design process for all our projects.
8. Why a design process?
Progress
Switch
Set clear expectactions
Convince!
9. DISCOVER
the user point of view
DEFINE
the problem to solve
DEVELOP
the options to consider
DELIVER
the right solution
Understand the problem Solve the problem
12. Data analysis
Flow analysis
Stakeholder input
Member voice
User feedback database
User testing
User scenario
Design Principles
User stories
Red routes
A/B testing
POC
How Might We Questions
Architecture map
Brainstorm
Benchmark
Card sorting
Sketching
Wireframing
Prototyping
KPIs
MVP
Stakeholder feedback
Survey
User observation
Card sorting
External studies
…
29. A/B Test
Success rate improvement: +400%
10% chance
of killing a fly
50% chance
of killing a fly
30. Survey
5% 10%12% 53% 20%
source: fictional
On a scale from 1 to 5,
how much do flies annoy
you?
ExtremelyA lotJust a bit
Not that
muchNot at all
31. DISCOVER
the user point of view
DEFINE
the problem to solve
DEVELOP
the options to consider
DELIVER
the right solution
Testimonial
Survey
Data
Existing flow user test
User inteviews
How Might We question
Success Criteria
Exploration mockups
Prototyping
Solution comparision
User test
Survey