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JUSTIN LEO M. CARPIO JANUARY 19, 2011 10 STEP MARKETING PLAN The Medical City ARTIS ZEE SCAN SYSTEM CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
5 STEPS FOR PART 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
5 STEPS FOR PART 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
Positioning to the PRIMARY TARGET MARKET ,[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
2. My PTM’s Needs, Wants, and Expectations is Optimal Patient Care ,[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
3. TMC: Artis Zee Scan Systems competitors are other tertiary hospitals with the same technology ,[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
4. Gap is to deliver easier, faster, and safe diagnosis and eventual treatment of cardiovascular diseases ,[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
5. Market size is potentially huge ,[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
The MARKETING MIX Strategy ,[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
6. TMC: Artis Zee Scan System offers easier, faster, and safe diagnosis and eventual treatment of cardiovascular diseases ,[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
7. Prices are at least twice the price of conventional cardiovascular imaging ,[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
8. Uses multimedia (print and internet) approach and conventions/product launches in advertising ,[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
9. Artis Zee Scan System is in The Medical City ,[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
10. TMC: Artis Zee Scan System uses niche strategy and differentiation to win ,[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
SUMMARY CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
5 STEPS FOR PART 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
5 STEPS FOR PART 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
JUSTIN LEO M. CARPIO JANUARY 19, 2011 10 STEP MARKETING PLAN The Medical City ARTIS ZEE SCAN SYSTEM CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM

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  • 1. JUSTIN LEO M. CARPIO JANUARY 19, 2011 10 STEP MARKETING PLAN The Medical City ARTIS ZEE SCAN SYSTEM CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
  • 2. CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
  • 3. CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
  • 4. CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
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  • 19. SUMMARY CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM
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  • 22. JUSTIN LEO M. CARPIO JANUARY 19, 2011 10 STEP MARKETING PLAN The Medical City ARTIS ZEE SCAN SYSTEM CARPIO, JUSTIN LEO M. 10-STEP MARKETING PLAN: THE MEDICAL CITY, ARTIS ZEE SCAN SYSTEM