The document provides a checklist for a successful website, outlining key elements such as solving the reader's problems, having a clear unique selling proposition, highlighting compelling benefits, using calls to action, optimizing design, using relevant images over text, incorporating newsletters and social media, utilizing video, and maintaining a blog. The checklist notes the importance of understanding the reader, clearly communicating value and benefits, and using various features and content to engage visitors and move them through the sales funnel.

1. Checklist for a
successful website
Solve your 
reader‟s
problems
• Does your content clearly show
how your product or service solves
the reader‟s problems or
challenges?
• How will you make life easier for
them?

2. Checklist for a
successful website

Is your USP
identifiable?
• Does your site clearly define why
the reader should buy from or
use you?
• Is your USP identifiable?

3. Checklist for a
successful website

Highlight your
benefits?
• Are your benefits easy to find?
• Are they compelling?
• You want your visitors to read
your benefits and think “I want
these benefits, they solve my
problems and will improve my
business/lifestyle”.

4. Checklist for a
successful website

Call to action
• Where are your call to actions
placed? Are they easy to see?
• Do you make it easy for the
visitor to progress through your
sales funnel?
• Are they too pushy or slick …
beware!

5. Checklist for a
successful website
Does your site
design measure
up?
• Your website is your shop
window.
• Does it convey how you want
your business represented?
• Does it measure up against your
competitors?
• Is it professional?

6. Checklist for a
successful website

How about
images?
• If a picture says a thousand
words, you don‟t need a
thousand words in your site.
• Relevant and well placed
images work better than text
heavy site pages.

7. Checklist for a
successful website

Which brings
us to text…
• Don‟t use too much text.
• Break your content with
headings and bullet points.
• White space on your site is as
important as the text around it.
• Visitors will glance at a page
and only read what „jumps out‟.

8. Checklist for a
successful website

Newsletters?
• If you publish a newsletter make
it easy for visitors to find it.
• Have the subscribe action in an
easy to read place.
• Have a link to or show previous
issues.

9. Checklist for a
successful website

Getting
social!
• Make it easy for visitors to follow
you.
• Make it easy for visitors to share
your content with their networks.
• Use some of the many plugins
available to encourage
interactions with your site.

10. Checklist for a
successful website

Video is king
• Use video to show personality.
• Using video is great for SEO and
site visibility.
• Use video to encourage viral
behaviour.
• Use video instead of text to
convey your message.

11. Checklist for a
successful website

Use a blog to:
• Raise your profile as an expert.
• Encourage interaction.
• Keep your website content
moving.
• Convey a message.
• Provide added service value