Rather than be positive and tell you what you should do in Social Media, I’m going to give you a bit of a reality hit and tell you my top social media mistakes - so that you can learn from these too.
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Learn From My (Social Media) Mistakes
1. I’m going to give you a bit of a reality hit and tell you my top social media
mistakes
Learn From My
(Social Media)
Mistakes
I’ve made my fair share!
2. and it’s embarrassing when pointed out!
Not Double Checking Posts and Updates for
Spelling and Grammar
You’re on your phone and rushing to post your update
before your meeting starts…
Always double check your
spelling and grammar, it
looks really bad when a typo
goes out to your network…
3. Nobody likes a ‘me me me’ on social media
Always Sharing Other Peoples Content
For every 10 updates you post:
• 8 should be external
• 2 should direct readers to your site /
promotion / or other call to action
Follow the
rule
4. I preach to my clients about being consistent yet
when I’m tied up with client work (which is always!)
my own networks suffer
Being Inconsistent
I now have one of my team doing my content
marketing so even if I’m not getting time to
engage, I’m present
5. Only follow those who add value to your day, e.g.
they help you to upskill, are active in your industry,
someone you’d like to work with or create a
relationship with
Following Everyone Who Follows Me
It just seems like good manners right! Wrong.
Does everyone you follow follow you in return?
Anyone else is just noise in your news feeds
6. I now have push notifications for all these so I can
thank on the run (so no ‘too busy’ excuses for me)
Not Thanking Connections for Sharing,
Engaging, Recommendations or
Endorsements
During my ‘busy’ periods, I haven’t logged on to
see who’s been awesome enough to engage
with me or my content
Huge mistake
7. If in doubt,
backspace it
out!
Last But Not Least, Misinterpretation
A smart/funny or clever update that
makes perfect sense in my head …
doesn’t quite translate in written word
The last thing you want to do is send out the wrong
message
8. Tell me a mistake you’ve made
(and learned from)
I’ve made more
mistakes but these
jump to mind -
Now that I’ve
bared my soul it’s
your turn to ‘fess
up’