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Developing a Vision for Web
Ministry
Web Ministry
Understanding the Vision
Why Should We Care?
1
Developing the Vision
Goals & Strategic Planning
2
Executing t...
one
UNDERSTANDING THE VISION
Part
The Church absolutely has to stop looking
at their website as an online version of a
Church Bulletin, and must start using...
one
Why Should we care about
web ministry
The People You Want to Reach & Minister
to Are Spending Time Online
one
Why Should we care about
web ministry
Churches need to start thinking about web traffic
the same way they think about ...
one
Why Should we care about
web ministry
We make large investments to minister to the
Church goer, but often Churches bar...
Internet Penetrationone
The Internet is taking over
our lives
72% Use Social Media
Average Time Online Per Day!
one
Mobile Stats
140 Million Smart
Phone Users in the
U.S.
one
one
63% Use their phone to
access the internet
regularly
MOBILE STATS
Search stats
59% of Americans use a search engine Every Day
one
5 Billion Searches on Google Per Day (67% Share)
one SEARCH STATS
+
Mobile Search Is Increasing by 200% Y.O.Y.
• Will Outpace Desktop Search in 2014
• 55% of Mobile Search Converts Within ...
Castle Rock
50k People
2,000+ Church Searches Per Month
one
Colorado Springs
450k People
27,000+ Church Searches Per Month
one
Scary...one
one
It’s an uphill battle but...
3 MILLION Decisions
since May 2011
one
DEVELOPING THE VISION
twoPart
CHURCH
BODY
two
(Jerusalem)
CHURCH
BODY
Why:
Minister to the Local Church Body
Communicate, Administer, Bless
Goals:
Communicate Effectively
- Email L...
CHURCH
BODY
Budget:
Up front: $0 - $1,000
Monthly: $5 - $100
Resources:
Volunteers
Tools & Skills Needed:
Good Website Pla...
LOCAL
COMMUNITY
two
(Judea & Samaria)
LOCAL
COMMUNITY
two
Why:
Reach the Local Community for Christ
Bless the Body on a Regional Level
Goals:
Get Non-Church Mem...
two
Budget:
Up front: $500 - $2,500
Monthly: $100 - $750
Resources:
Volunteers, Staff
Tools & Skills Needed:
Google Adword...
GLOBAL
REACH
two
(Ends of the
Earth)
GLOBAL
REACH
two Why:
Reach the World for Christ!
Bless the Body Globally
Kingdom ROI!
Goals:
Drive Large Volume of Traffi...
two
Budget:
Up front: $2,500 - $A LOT
Monthly: $1,000 - $10,000+
Resources:
Volunteers, Staff, Agency
Tools & Skills Neede...
three
EXECUTING THE VISION
Part
thre
e Analytics
Measure Everything!
# of Visitors
New vs. Returning
Time Spent on the Site
Geographic Area
Search Terms U...
Basics
Basic SEO
Unique Keyword-Rich Meta Title Tags for Each
Page
Build as Many Quality Links as Possible
Develop New Con...
Local seothre
e
Local seo
Google Local Listing
Claim Your Church Listing (G+) or Set One Up
Make Sure The Title/Address/Phone Match
EXACTL...
Content SEO
Content Must Exist For SEO to Work
Sermons MUST have individual pages
Your Content is Invisible!
TEXT Based Co...
Content SEO
Challenge:
Turn 10 Sermons Into Text
In 30 Days...
You Should See a 50-100% Increase in Traffic
thre
e
More Resources:
- ChurchSEO.org
THANKYOU!
Get a Recording of This Presentation at:
ChurchSEO.org/refresh
Get in touch with me if you need a site review!
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Refresh '13 - Developing a Vision For Web Ministry - Church SEO

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This is a presentation by Justin Smith from the Refresh Conference 2013 in Aurora Colorado on the subject of web ministry for Church Websites

Publié dans : Spirituel, Technologie, Business
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Refresh '13 - Developing a Vision For Web Ministry - Church SEO

  1. 1. Developing a Vision for Web Ministry
  2. 2. Web Ministry Understanding the Vision Why Should We Care? 1 Developing the Vision Goals & Strategic Planning 2 Executing the Vision Getting Down to Business 3
  3. 3. one UNDERSTANDING THE VISION Part
  4. 4. The Church absolutely has to stop looking at their website as an online version of a Church Bulletin, and must start using it as a tool for evangelism and ministry. “ ” one
  5. 5. one Why Should we care about web ministry The People You Want to Reach & Minister to Are Spending Time Online
  6. 6. one Why Should we care about web ministry Churches need to start thinking about web traffic the same way they think about a person that sits in a chair in the Church on a Sunday morning. As a real person, with real needs. “ ”
  7. 7. one Why Should we care about web ministry We make large investments to minister to the Church goer, but often Churches barely consider their online audience, which frankly is much larger, easier to access, and often times easier to communicate with. “ ”
  8. 8. Internet Penetrationone
  9. 9. The Internet is taking over our lives 72% Use Social Media Average Time Online Per Day! one
  10. 10. Mobile Stats 140 Million Smart Phone Users in the U.S. one
  11. 11. one 63% Use their phone to access the internet regularly MOBILE STATS
  12. 12. Search stats 59% of Americans use a search engine Every Day one
  13. 13. 5 Billion Searches on Google Per Day (67% Share) one SEARCH STATS
  14. 14. + Mobile Search Is Increasing by 200% Y.O.Y. • Will Outpace Desktop Search in 2014 • 55% of Mobile Search Converts Within 1 Hour one SEARCH STATS
  15. 15. Castle Rock 50k People 2,000+ Church Searches Per Month one
  16. 16. Colorado Springs 450k People 27,000+ Church Searches Per Month one
  17. 17. Scary...one
  18. 18. one
  19. 19. It’s an uphill battle but... 3 MILLION Decisions since May 2011 one
  20. 20. DEVELOPING THE VISION twoPart
  21. 21. CHURCH BODY two (Jerusalem)
  22. 22. CHURCH BODY Why: Minister to the Local Church Body Communicate, Administer, Bless Goals: Communicate Effectively - Email List, Facebook, Website Administration - Online donations - Online forms (signups, prayer, etc) • Bless & Encourage - Basic audio sermons two (Jerusalem)
  23. 23. CHURCH BODY Budget: Up front: $0 - $1,000 Monthly: $5 - $100 Resources: Volunteers Tools & Skills Needed: Good Website Platform Good Email Platform Facebook Basic Design Basic Web Technology two (Jerusalem)
  24. 24. LOCAL COMMUNITY two (Judea & Samaria)
  25. 25. LOCAL COMMUNITY two Why: Reach the Local Community for Christ Bless the Body on a Regional Level Goals: Get Non-Church Member Traffic - Search (Organic/Paid), Social, etc - Service Times & Directions • Effective Outreach - Event Promotion - Gospel Message w/Calls to Action • Bless & Encourage the Regional Body - More Advanced Sermon Distribution (Judea & Samaria)
  26. 26. two Budget: Up front: $500 - $2,500 Monthly: $100 - $750 Resources: Volunteers, Staff Tools & Skills Needed: Google Adwords, Facebook Ads Basic SEO Knowledge Media Creation/Editing Design LOCAL COMMUNITY (Judea & Samaria)
  27. 27. GLOBAL REACH two (Ends of the Earth)
  28. 28. GLOBAL REACH two Why: Reach the World for Christ! Bless the Body Globally Kingdom ROI! Goals: Drive Large Volume of Traffic (Goal?) - Search (Organic/Paid), Social, etc • Develop Multiple Content Streams - Sermons, Devos, Newsletters, Blog Post • Optimize Content & Media - Increase Visibility in Search Engines - Content Distributed in Many Forms (Ends of the Earth)
  29. 29. two Budget: Up front: $2,500 - $A LOT Monthly: $1,000 - $10,000+ Resources: Volunteers, Staff, Agency Tools & Skills Needed: Google Adwords, Facebook Ads Basic-Advanced SEO Knowledge Media Creation/Editing Design Project Management • Content Marketing/Optimization Medium - Advanced Web Technology GLOBAL REACH (Ends of the Earth)
  30. 30. three EXECUTING THE VISION Part
  31. 31. thre e Analytics Measure Everything! # of Visitors New vs. Returning Time Spent on the Site Geographic Area Search Terms Used to Find the Website Resources: Google Analytics
  32. 32. Basics Basic SEO Unique Keyword-Rich Meta Title Tags for Each Page Build as Many Quality Links as Possible Develop New Content in Text Form Regularly Make Sure Your Site is Not Blocking Search Engines Optimize Homepage for “Church in mycity” Things to Avoid Multiple Domain Names (all with same content) Duplicate Content (On & Offsite) • Proprietary Website Platforms thre e
  33. 33. Local seothre e
  34. 34. Local seo Google Local Listing Claim Your Church Listing (G+) or Set One Up Make Sure The Title/Address/Phone Match EXACTLY Eliminate Duplicate Listings Add Service Times, Pictures, Video, Description Get Listed on Church Directories (NAP) Reviews When Necessary thre e
  35. 35. Content SEO Content Must Exist For SEO to Work Sermons MUST have individual pages Your Content is Invisible! TEXT Based Content! Transcription of Each Sermon Sermon Notes in Text Investment in Text Before Video Endless Possibilities thre e
  36. 36. Content SEO Challenge: Turn 10 Sermons Into Text In 30 Days... You Should See a 50-100% Increase in Traffic thre e
  37. 37. More Resources: - ChurchSEO.org
  38. 38. THANKYOU! Get a Recording of This Presentation at: ChurchSEO.org/refresh Get in touch with me if you need a site review!

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