Are you building your blog's email list as fast as you could be? If you're anything like most bloggers, probably not. In this presentation, you'll learn what your forms must do to make people want to subscribe, how to turn your most popular pages into subscriber magnets, and where to place your forms so that every visitor, no matter how they get to your site, can join your list. This presentation was originally given at #FinCon12. For more email marketing advice, find me on Twitter (@justinpremick) and LinkedIn (linkedin.com/in/justinpremick)

1. Get More
Email Subscribers
Justin Premick
justinp@aweber.com
@justinpremick
http://aweber.com

2. At 9:15,You’ll Know:
• 2 things your forms must do to make
people join your list
• How to turn your 2 most popular
pages into subscriber magnets
• 3 more places on your blog to build
your list

3. Normal Blog
• Header: title, picture
• Navigational tabs: about, contact, topics
• Main column: posts
• Sidebar: related posts, social media
links, search bar

4. Normal Blog
Sucks at building an
email list!

5. Normal Blog
• Links for RSS, Twitter, Facebook,
LinkedIn, Google+ (really?), Pinterest
(come on...)
• But no email opt-in form -- or it’s
buried somewhere
• Doesn’t get anyone excited about
subscribing

8. To Get People To Opt
In,Your Forms Must...
• Make a COMPELLING offer
• Put the subscriber at ease
Most Forms FAIL TO DO THIS!

9. How To Get More
Subscribers From Your
2 Most Popular Pages

10. Your Homepage
• It’s not just about the sidebar form
• Creatively place inline forms
• Test lightbox/hover forms

13. “Greeter” Forms
• First-time visitors don’t usually return
• Don’t be shy about asking for the opt-in

16. Your About Page
One of your most visited pages
Why not build your list from it?

23. 3 More Places to Build
Your Email List

24. #1: Sidebar
• Appears on every page
• Easy to add via WordPress widgets
• Higher = more visible = more opt-ins
• Keep it simple. Why should I subscribe?

27. #2: End of Posts
“Like what you just read? There’s more
great stuff where that came from...”

29. #3: Comment Form
Commenters are extra engaged than non-
commenters.
Make it easy for them to join your list and
come back later.

33. WIIFM?

34. Thank You!
Get the Slides:
slideshare.net/aweberinc
Questions? Find Me Here
justinp@aweber.com
@justinpremick