How to Create Killer Emails that Make Readers Love You
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OK, so you're building your email list. Now what? How do you turn a group of people you've never met into a loyal following that will buy your products and spread your message? View this presentation to learn how to build powerful, profitable relationships with your subscribers from Day 1.
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How to Create Killer Emails that Make Readers Love You
- 1. How to Create Killer Emails that Make Readers Love You Justin Premick justinp@aweber.com @justinpremick aweber.com
- 2. Why do we want our readers to love us? aweber.com
- 3. They keep reading aweber.com
- 4. They link to us aweber.com
- 5. They bring us new readers aweber.com
- 6. They bear with us when we try something new aweber.com
- 7. They buy (more) from us aweber.com
- 8. Why do people sign up for - and then read - emails? aweber.com
- 9. 1. They’re passionate about your topic aweber.com
- 10. 2. They want to be entertained aweber.com
- 11. 3. They want to learn aweber.com
- 12. 4. They want to connect aweber.com
- 13. 5. They have something to gain aweber.com
- 14. If your emails don’t address these desires, people probably won’t love them aweber.com
- 15. Good email doesn’t happen in a vacuum aweber.com
- 16. It creates a positive experience in all places aweber.com
- 17. Some of these places: •Signup forms •Welcome emails •On your website after clicking •When readers reply to your emails aweber.com
- 18. Set proper expectations aweber.com
- 19. Focus on how the reader benefits aweber.com
- 20. Make new readers feel welcome aweber.com
- 21. Welcome emails are the glue that bonds readers to you aweber.com
- 22. aweber.com
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- 25. Welcome Emails Can... •Thank people for subscribing •Set expectations •Send people back to your site •Answer common questions •Show off reader comments and testimonials aweber.com
- 26. What about future emails? A few things they can do... aweber.com
- 27. Remember this? aweber.com
- 28. Email can teach... aweber.com
- 29. ...encourage people to share your emails with others... aweber.com
- 30. aweber.com
- 31. ... and create strong relationships & loyal fans. aweber.com
- 32. “People do not follow blogs; they follow other people.” - WritingHappiness.com aweber.com
- 33. Nobody wants more information... aweber.com
- 34. They want entertainment... aweber.com
- 35. ... they want to learn... aweber.com
- 36. ... and they want connection. aweber.com
- 37. OK, Question time! justinp@aweber.com about.me/justinpremick aweber.com