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How to Automatically
Create Loyal Fans Who
Will Love You
1
Why?
2
They keep reading
3
They buy more from us

4
They bring us
new customers
5
We want readers to bond
with us...

6
... so let’s get inside their
heads
7
5 Reasons People Sign
Up For (and Read) Email

8
5 Reasons People Join
Passion for your topic
Email Lists
9
They want to learn

10
Entertainment
11
Connect with others

12
Financial or other gain

13
14
Let’s automate this

15
39%
41%
41%
16
Link the website and
email experiences!
17
Welcome messaging
fundamentals

18
Set proper expectations
19
Give readers
something to do
20
21
22
23
Teach!

24
25
Entertain! Tell stories

26
Help subscribers create a
community
27
28
Above all, remember
what email’s about...
29
... creating a profitable,
LIFELONG relationship

30
Thanks!
Let’s connect:
bit.ly/justinemailworld
bit.ly/justinemailworld
bit.ly/justinemailworld
bit.ly/justinemailworld
31

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