1. Breaking Into Tech From Corporate America:
Developing an Online Presence
By Justin Reitman
+
Courtney Ronan
+
Suits to Silicon Alley
Thursday, May 30, 13

2. Four Questions to Introduce Ourselves
Who are you?
What do you do?
Which one of Social Media
Platforms do you prefer?
Where would you like to
be in 6 months?
Thursday, May 30, 13

3. Four Questions to Introduce Ourselves
Who are you?
What do you do?
Which one of Social Media
Platforms do you prefer?
Where would you like to
be in 6 months?
I’m Justin Co-Founder of Suits to Silicon Alley
I’m a lawyer by training and currently Head of
Content for Equitally a Fin-Tech Startup
I prefer Linkedin and Twitter for professional use -
Facebook and Instagram for social.
At Equitally in charge of Business Development
Thursday, May 30, 13

4. My Story
Tried to break in for over 6 months
Went to Meetups, Networking events, took classes
Attended Startup Weekend - Worked on
project and team came in second
Kept in touch with Mentors, asked them how
I could help
After getting coffee and meeting every other week
with my boss, he asked me to join company.
Thursday, May 30, 13

5. Our Roadmap
Lots of Noise
Focus
Consolidate
Engage
Strategy
Thursday, May 30, 13

6. Lots of Noise
Twitter Quora Linkedin
Facebook Blog Meetup
AngelList Google+ SkillShare
Thursday, May 30, 13

7. Focus
Twitter LinkedIn
Blog
Thursday, May 30, 13

8. Consolidate
Consolidate your Message
Short summary describes who you are (background,
interests, current role)
Connect your Networks
About.me - Personal Landing page
Twitter - LinkedIn - Blog
Thursday, May 30, 13

9. Twitter
Bottom-Up Networking
Fill your stream with relevant content
Discover Relevant People
Start small, who do they follow
Interact with individuals
Feedback, questions (make them feel important)
Thursday, May 30, 13

10. Relevant People fill their feed
with Relevant Information and
Powerful People
Ask People Questions: They will
Respond
Give Feedback!
Thursday, May 30, 13

11. LinkedIn
Make Every Connection Count
Tell them why you are connecting; ask a question
Don’t reach out unannounced
Follow the Companies and groups you want to be apart of
Have a relevant Summary
Thursday, May 30, 13

12. Blogging
Opportunity
To show world who you are
Develop an expertise
Become a Thought Leader
Reach out for an interview
Lets Make it Easy
Postach.io
Tumblr
Thursday, May 30, 13

13. Strategy
Do you want to start a company?
Which Industry?
Edu-tech, eCommerce, Enterprise, Social Web
Crunch Base has a complete list
Use Social Media to solve your weaknesses and promote
your strengths
Do you want to work at a startup?
What Industry?
What Position?
Biz Dev, Product, User Acquisition, Marketing
Follow people in those positions
Thursday, May 30, 13

14. Anything Else
Other Networks
Quora - Answer and Ask Questions (Become an expert)
Skill Share - Work on Projects Make Something
Meetup - Find People with like minded interests
Other Resources
Startup Institute
General Assembly
Flipboard
Business Insider
Thursday, May 30, 13

15. Four Final Takeaways
Life-Long Learning
DevelopingYourVoice
Curating Content and Network (Top-Down)
Engaging withYour Network + Feedback
Thursday, May 30, 13