How to find Product Market Fit

1. HOW TO FIND PRODUCT MARKET FIT

2. PRODUCT MARKET FIT

3. 1. Define Product-Market Fit 2. Know your next step 3. How to take it Goals

4. Founder Institute Thank You

5. Push the envelope Today We’re going to…

6. 1. Built with Love 2. Delay 3. Feedback for you The Platform

7. Justin@CustomerDevLabs.com Feedback for me

8. The Platform Let’s Explore

9. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda

10. WHO AM I?

11. My Background 18 months

12. Discovered Lean Startup

13. ThingsWeStart

14. Success

16. Mentor Around the World San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb

17. Startup Accelerators

18. Curriculum Mentor & Speaker

19. FOCUS Framework

20. ?’s

22. Finding Product-Market Fit Is hard… 1. Haven’t defined it 2. Overwhelming 3. How to do it?

23. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen

25. You get to define it. Good Market?

26. …to achieve your goals. Your startup is a vehicle

28. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?

29. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox

30. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team

31. Declaring Victory

33. “Satisfying a market that satisfies you." Product-Market Fit

34. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team

35. ?’s

36. Takeaway What’s your Victory?

38. Product-Market Fit? How do you find

39. Riskiest Assumption Test your

40. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?

41. FOCUS Framework 1. Concrete steps 1 2 3 4 5 6 … 2. Orders the steps 3. Instructions & tools for each step

42. FOCUS Framework

43. Riskiet Assumption Path to… Product-Market Fit

44. Finding Product-Market Fit Is hard… 1. Haven’t defined it 2. Overwhelming 3. How to do it?

45. Riskiet Assumption Your 5 Riskiest Assumptions

46. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit

47. Riskiet Assumption The 5 Phases of Product-Market Fit

48. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase

49. Riskiet Assumption What Phase Are you in?

50. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?

51. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ?? ?

56. ?’s

57. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?

60. Riskiet Assumption Who are your Early Adopters?

61. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory

62. Startup founders “Not sure how to apply Lean Startup” Victory Start

63. “Not sure how to apply Lean Startup” Goes to Lean Startup Machine Pays for online courses Goes to Lean Startup Conf. Makes calls on Clarity Buy’s Ash’s Book Enrolls in Founder Institute Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group

64. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…

65. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group

66. ?’s

67. Takeaways Where are your Early Adopters?

68. 1. Who am I? 2. What is Product-Market Fit? Recap

69. Declaring Victory

71. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?

72. “Satisfying a market that satisfies you." Product-Market Fit

73. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team

74. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit Recap

75. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ?? ?

80. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?

81. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? Recap

82. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory

83. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…

84. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group

85. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Free Bonuses Recap

86. BONUS #1

87. FREE EMAIL COURSE

88. BONUS #2

89. FOCUS Framework May 3rd $20 OFF

90. ?’s

91. #1 Takeaway

92. FOCUS Framework May 3rd $20 OFF

93. HOW TO FIND PRODUCT MARKET FIT

How to find Product Market Fit

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