Social Media for the Rest of Us: A Primer
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This document appears to be notes from a presentation on using social media for ministry. It includes statistics on social media usage, examples of how churches currently use social media, and questions to guide developing a social media strategy, including identifying goals and metrics, roles and timelines, and appropriate technologies. Key points covered are the large size of the social web, common ways churches currently engage on platforms like Facebook and websites, and a framework for developing a strategy addressing people, processes, and technologies.
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Social Media for the Rest of Us: A Primer
- 1. SOCIAL MEDIA FOR THE REST OF US LifeServe 2011
- 2. KERRY She’s laughing. Not biting my neck. #SMShep
- 3. FINN This maniac is supposed to be napping. #SMShep
- 4. #LIFE11
- 5. #LIFE11
- 10. #EXPOSM #SMShep
- 11. It is irrelevant whether you like the transparent demands of social media or don’t like them; the fact is that society has drastically changed as a result of social media–this isn’t just a nice perk ... it is something the public now demands. Eric Qualman, Author #LIFE11
- 12. Interactivity #LIFE11
- 13. #LIFE11
- 14. Team Coco as a brand ... sprung organically from a grassroots movement within social media. That's in our DNA. John Wooden, GM of Team Coco #LIFE11
- 15. #LIFE11
- 16. “I’m looking for a mouse!” #LIFE11
- 17. Custom #LIFE11
- 18. #LIFE11
- 19. #LIFE11
- 20. #LIFE11
- 21. Community #LIFE11
- 22. #LIFE11
- 24. So what? #LIFE11
- 25. #LIFE11
- 26. Social media is a lot more than blogging, podcasting, and social networks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things. Chris Brogan, Author #LIFE11
- 27. What are those “important things”? #LIFE11
- 28. YOU.cally, Or, more speci Christ in you. #LIFE11
- 29. The Gospel is transmitted along relational lines. Alan Hirsch #LIFE11
- 30. New wine must be poured into new wineskins. Jesus
- 32. ONLINE PRESENCE MATRIX Web Blog
- 33. ONLINE PRESENCE MATRIX Web Blog Social Media
- 34. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic
- 35. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic Information- Relationship- Content-driven driven driven
- 36. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic Information- Relationship- Content-driven driven driven Business Story Questions
- 37. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic Information- Relationship- Content-driven driven driven Business Story Questions Brain Face Voice © 2011 Justin Wise
- 39. For mega-churches? #LIFE11
- 40. For mini-churches? #LIFE11
- 41. For pastors? #LIFE11
- 42. For the culture? (The iChurch, speci cally). #LIFE11
- 43. #LIFE11
- 44. THE SOCIAL WEB IS HUGE! How big is it? #LIFE11
- 45. #LIFE11
- 46. But don’t just take my word for it. #LIFE11
- 47. #LIFE11
- 48. 50% #LIFE11
- 49. 50% World’s population 30-years-old and under. #LIFE11
- 50. #LIFE11
- 51. 96% #LIFE11
- 52. 96% Millennials that have joined a social network. #LIFE11
- 53. #LIFE11
- 54. 85% #LIFE11
- 55. 85% Online users aged 45-54 who use some form of social network. #LIFE11
- 56. How are churches using social media? #LIFE11
- 57. #LIFE11
- 58. 78% #LIFE11
- 59. 78% Have a website. #LIFE11
- 60. #LIFE11
- 61. 47% #LIFE11
- 62. 47% Are active on Facebook. #LIFE11
- 63. #LIFE11
- 64. 40% #LIFE11
- 65. 40% Do nothing social media-related. #LIFE11
- 66. COMMON REASONS FOR NOT USING SOCIAL MEDIA Limited staff time 46 Lack of resources 41 Limited volunteer time 39 Lack of interest 35 #LIFE11
- 68. It’s your big idea.
- 69. It’s your big idea. (What is it?)
- 70. Further, how do you translate your big idea online?
- 71. PEOPLE
- 72. ying to reach? Who are you tr
- 73. o reach them? do you want t Why
- 74. measu rable”? your “ultimate What is
- 75. PEOPLE W HO? W HY? W HAT?
- 76. PROCESS
- 77. your strategy? erespons ible for Who will b
- 78. your st rategy? ill you execute When w
- 79. l you interact? How often wil
- 80. PROCESS HO? EN? HOW W WH EN? OFT
- 81. TECHNOLOGY
- 82. me nt your goal? media compli What so cial
- 83. me nt your goal? media compli What so cial be all o f them. t: It shouldn’t H in
- 84. l suppo rt you? chnolo gies wil What te
- 85. TECHNOLOGY SO CIAL W HAT RKS? OLO GY? NE TWO T ECHN
- 86. #CHAT What social media tools are of most interest to you? Why? What do you hope to gain by using social media? #LUTHSMS
- 87. #CHAT How will you measure your social media efforts in ministry? What’s your ultimate measurable? #LUTHSMS
- 88. What do you think? #LIFE11
- 89. CONTACT Class Facebook Group http://j.ustin.cc/lifeserve11
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- We're committed to maintaining Team Coco and building the fan base. Look for us to be extremely active and have a robust presence on all the main social media networks ... What we're aiming for is an unprecedented degree of cross-platform integration.\n\n
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- I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What are you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."\n\nHere's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.\n\nIt's also become my motto, when people ask me what we're doing--and when I say "we" I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that's what I'm going to tell them: We're looking for the mouse. We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.\n
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