Presentation given at the Oregon Small Business Fair on September 19, 2009.

1. PEOPLE,
PLANET,
PROFIT.
BEING A SUSTAINABLE OREGON BUSINESS

2. The manifesto.
Now is the time to stop the drudgery. That feeling of never‐quite‐
being‐caught‐up. That feeling that you just might have everything
you need for a project, if you could only find it. That’s called work.
We’re against work. We’re for innovating. Get to the best part, the
energizing part, right from the start—thinking, doing, creating.
And, while you’re innovating, keep empowering! There’s nothing we
like more than figuring out how to minimize our environmental
footprint and maximize our societal impact. We know you’re that way
too. You’re good people. Our kind of people. We’re in this together.
So let’s get innovating.

6. 2004-2009 CLIENTS

8. DNA DRIVEN
Sustainability has been a part of our DNA
from the beginning and our commitment to
corporate responsibility is written into our
Articles of Incorporation. Through our
internal company practices, digital
collaboration product, and community
engagement, we are using our business as a
platform to raise awareness about
sustainability. It’s simply the FMYI way.

9. PEOPLE
PLANET
PROFIT

10. PEOPLE TRENDS
Talent
97% would take less $ at a CSR leader
Stanford: Study of 800 MBAs from 11 leading North American and European schools
Retention
Costco turnover rate is half the industry’s
WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry

11. THE FMYI STORY: PEOPLE
Worklife
Balance
Telecommuting
Family/friends
Bike friendly building
TriMet discounts
Sustainability training
Volunteering

12. PLANET TRENDS
Consumers
63 million Americans buy sustainable
LOHAS: $227 billion total market
Brand marketing
2/3 would switch to a more sustainable brand
Cone Roper: If all else is equal, 2/3 would switch
B2B
400 CEOs from Wal-Mart’s largest vendors
Wal-Mart Live Better Sustainability Summit: Pressure on their vendors

13. THE FMYI STORY: PLANET
Energy
Carbon offsets for the energy used by our servers and your computer provided
by The CO2Stats Project and the Climate Trust's Carbon Counter.
Transportation
Employees are encouraged to commute using public transportation or by bike.
We offer discounts on car sharing through Zipcar, access to bikes, flexible
telecommuting options, and encourage use of public transportation to meetings
on TriMet.
Recycling
Reduce, reuse and recycle is a corporate mantra and we're a Recycle at Work
partner.
Office
We're a tenant of the Leftbank Project, which incorporated green building
principles in its renovation.
Procurement
We utilize paperless collaboration on FMYI, computers rated at least silver
through EPEAT, business cards from Pinball Publishing, and office products
from Green Home. Sustainability is also part of the criteria we use when
evaluating vendors.

14. PROFIT TRENDS
Efficiency
73% named cost savings as primary driver
Pricewaterhouse: Survey of US companies about main driver for sustainability investments
Small business
73% investing more in energy-saving
NSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)

15. THE FMYI STORY: PROFIT
Product/service attributes and competitive advantages
Promotes digital collaboration, leaving a smaller environmental footprint.
Reduces ink, toner and paper usage.
Saves money on printing and shipping.
Encourages more sustainable commuting practices through a tracker.
Enables telecommuting.
FMYI purchases renewable energy credits for energy usage while on the site.
Connects people with FMYI’s partnerships to promote sustainability.
Business development/sales channels
Empowers a team with built in templates and content for starting and growing a
sustainability initiative.
Partnerships and opportunities with other organizations with similar
commitments.

16. LOCAL EXAMPLES
Climate
Transportation
Procurement
Technology
f my i
®
Energy
Construction
Food
Lifestyle

17. LOCAL RESOURCES
Government
City of Portland
http://www.portlandonline.com/bps/
PDC: Sustainable Industries
http://www.portlanddev.org/bus_serv/target_industries/
sustainable.asp
Portland Climate Champions
http://bestbusinesscenter.org/recognition/climatechampions/
Metro’s Recycle at Work
http://www.recycleatwork.com/
Food
FIC.OregonState.edu

18. LOCAL RESOURCES
Training, education, and networking
Naturalstepusa.org
NWEI.org
Sustainableindustries.com/
GreenDrinks.org
pdx.edu/sustainability
RecycleAtWork.org
SustainabilityProfessionals.org
BestBusinessCenter.org
GreenForAll.org
SustainabilityProfessionals.org
VOIS
PdxInstitute.org

19. LOCAL RESOURCES
Consulting
Sustainablity
ShiftAdvantage.com
AxisPerformance.com
ZeroWaste.org
Marketing
Carlson-Communications.com
RBruer.com
MetGroup.com

21. justin@fmyi.com