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STARTING A
NATURAL STEP
COMPANY
PRODUCT


PROCESS


PROFIT
Trends
           Examples
PRODUCT
           fmyi story
          Resources
TRENDS

Clean tech
11% of total US venture capital market
E2: Ahead of medical device, telecom, and semiconductor; behind biotech and software



Green building
40 of the world’s largest cities (C40cities.org)
Adopted energy efficiency, CO2 emissions, and green building guidelines/policies



Food
World organic market growing 20% a year
Organic Monitor: Global sales grew from $23 billion in 2002 to $40 billion in 2006



Sportswear and fashion
Sales for organic cottton products up 85%
Organic Exchange: Global retail sales at $1.1 billion in 2006, up from $583 million in 2005
LOCAL ECONOMIC CLUSTERS


Energy


Green building


Food


Sports/fashion


                 f my i
                          ®

Technology
THE FMYI JOURNEY

Past
Sustainability collaboration
Reduce paper usage and travel

Present
Sustainability content
Ads from organizations with sustainability info

Future
Sustainability features to track commuting
Climate change mitigation features
LOCAL RESOURCES

Energy
PortlandOnline.com/OSD


Green building
PortlandOnline.com/OSD
EarthAdvantage.com


Food
FIC.OregonState.edu
PortlandOnline.com/OSD


Sports and recreation
BikePortland.org


Services
SustainabilityProfessionals.org
Trends
           Examples
PROCESS
           fmyi story
          Resources
Efficiency
 Execution
  Process
    Focus
Discipline
Innovation
TRENDS

Talent
97% would take less $ at a CSR leader
Stanford: Study of 800 MBAs from 11 leading North American and European schools


Retention
Costco turnover rate is half the industry’s
WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry


Efficiency
73% named cost savings as primary driver
Pricewaterhouse: Survey of US companies about main driver for sustainability investments


Small business
73% investing more in energy-saving
NSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)
LOCAL EXAMPLES


Climate


Transportation


Procurement


Technology
THE FMYI STORY

Past
Articles of Incorporation
Tech, commuting, recycling, procurement

Present
Employees, reviews
Climate, servers

Future
Air travel
Community engagement/investment
LOCAL RESOURCES

Training & education
ORTNS.org
pdx.edu/sustainability
RecycleAtWork.org
BestBusinessCenter.org
GreenForAll.org


Consulting
ORTNS.org
AxisPerformance.com
ZeroWaste.org


Media
SustainableIndustries.com
Greenbiz.com
Trends
PROFITS    fmyi story
          Resources
TRENDS

Consumers
63 million Americans buy sustainable
LOHAS: $227 billion total market



Brand marketing
2/3 would switch to a more sustainable brand
Cone Roper: If all else is equal, 2/3 would switch



B2B
400 CEOs from Wal-Mart’s largest vendors
Wal-Mart Live Better Sustainability Summit: Pressure on their vendors
THE FMYI STORY

Past
Articles in the media
Marketing

Present
Client base
Networking

Future
Building a human energy movement
LOCAL RESOURCES

Networking
ORTNS.org
Greendrinks.org


Marketing
MarketShiftStrategies.com
MetGroup.com
Carlson-Communications.com

Media
SustainableIndustries.com
PortlandTribune.com
EcoMetro.com
Social networking   Taking action
facebook                basecamp
linkedin                salesforce
myspace                 sharepoint
twitter               google docs
multiply                    webex
yelp                   clearspace
ning                       sonaar
Social networking
        +           =
  Taking action
OUR COMMUNITY
ORGANIZATIONS WE’VE WORKED WITH
YOUR GREEN ONLINE OFFICE.
  SUSTAINABILITY                                           PEOPLE                                                   PLANET                                                   PROFIT
  The key piece to a                                       Enables telecommuting                                    Empowers your team with                                  Saves money on printing
  sustainability commitment                                by providing your team                                   templates and content                                    and shipping
  is having a green online                                 with an easy-to-use,                                     built in for growing your
  office like fmyi.                                         organized place for all                                  sustainability initiative                                Saves money when
                                                           information                                                                                                       people telecommute and
  Why? It serves as a                                                                                               Promotes digital                                         avoid time lost when
  platform to grow your                                    Creates community                                        collaboration, leaving a                                 commuting
  team’s sustainability                                    around your content,                                     smaller environmental
  initiative, minimizes your                               bringing together a team                                 footprint                                                Saves money when
  environmental footprint,                                 across an office or around                                                                                         people are up to date on
  and generates profits                                     the world                                                Reduces ink, toner, and                                  the site and flying is
  through eco-effciency                                                                                             paper usage                                              reduced for catch up
  efforts and fmyi’s                                       Reduces stress by                                                                                                 meetings
                                                           keeping everything                                       Encourages sustainable
  workflow features.                                                                                                 commuting through a                                      Generates profits through
                                                           organized and up to date
  Think about the hours                                    in one place                                             tracker embedded into                                    fmyi’s workflow features
  each day your team                                                                                                each site                                                (efficient project
  spends sharing                                           Connects people with                                                                                              management, institutional
                                                           fmyi’s partnerships for                                  fmyi purchases renewable                                 knowledge base, sales
  information. Having them                                                                                          energy credits for your
  collaborating on fmyi’s                                  sustainability including                                                                                          tracking, etc) so
                                                           conferences, car sharing                                 computer energy usage                                    opportunities don’t slip
  green online office is the                                                                                         while on the site
  perfect way to emphasize                                 options, and more                                                                                                 through the cracks
  your commitment to
  sustainability.



 fmyi’s corporate commitment. Sustainability has been a part of who we are from the beginning and is written into our Articles of Incorporation. Our goal is to minimize our environmental footprint, and maximize our
 societal impact. We realize that sustainability is a marathon, not a sprint, and is an eternal learning process. Employees are encouraged to commute sustainably. We offer discounts on carsharing through Zipcar,
 access to bikes, flexible telecommuting options, and encourage use of public transportation to meetings on TriMet. We're a Recycle at Work partner. We utilize paperless collaboration on fmyi, computers rated at
 least a silver through EPEAT, business cards from Pinball Publishing, and office products from Green Home. Sustainability is also part of the criteria we use when evaluating vendors. Every employee goes through
 Natural Step training and can take advantage of volunteer opportunities. We’re using our business as a platform to raise awareness about sustainability. It's how we empower teams to make a difference.



FMYI [FOR MY INNOVATION]                              |     VISIT FMYI.COM                      |      CALL 888.FMYI.COM                           |      EMAIL US AT INNOVATE@FMYI.COM
Powered by human energy.®




FMYI [FOR MY INNOVATION]    |   VISIT FMYI.COM   |   CALL 888.FMYI.COM   |   EMAIL US AT INNOVATE@FMYI.COM

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Starting A Natural Step Business

  • 3. Trends Examples PRODUCT fmyi story Resources
  • 4.
  • 5. TRENDS Clean tech 11% of total US venture capital market E2: Ahead of medical device, telecom, and semiconductor; behind biotech and software Green building 40 of the world’s largest cities (C40cities.org) Adopted energy efficiency, CO2 emissions, and green building guidelines/policies Food World organic market growing 20% a year Organic Monitor: Global sales grew from $23 billion in 2002 to $40 billion in 2006 Sportswear and fashion Sales for organic cottton products up 85% Organic Exchange: Global retail sales at $1.1 billion in 2006, up from $583 million in 2005
  • 6. LOCAL ECONOMIC CLUSTERS Energy Green building Food Sports/fashion f my i ® Technology
  • 7. THE FMYI JOURNEY Past Sustainability collaboration Reduce paper usage and travel Present Sustainability content Ads from organizations with sustainability info Future Sustainability features to track commuting Climate change mitigation features
  • 9. Trends Examples PROCESS fmyi story Resources
  • 10.
  • 11. Efficiency Execution Process Focus Discipline
  • 13.
  • 14. TRENDS Talent 97% would take less $ at a CSR leader Stanford: Study of 800 MBAs from 11 leading North American and European schools Retention Costco turnover rate is half the industry’s WSJ: Good benefits lead to 24% turnover rate compared to 50% for the industry Efficiency 73% named cost savings as primary driver Pricewaterhouse: Survey of US companies about main driver for sustainability investments Small business 73% investing more in energy-saving NSBA: 76% said cutting energy costs will boost profits; reporting 20-30% savings (CSME)
  • 16. THE FMYI STORY Past Articles of Incorporation Tech, commuting, recycling, procurement Present Employees, reviews Climate, servers Future Air travel Community engagement/investment
  • 17. LOCAL RESOURCES Training & education ORTNS.org pdx.edu/sustainability RecycleAtWork.org BestBusinessCenter.org GreenForAll.org Consulting ORTNS.org AxisPerformance.com ZeroWaste.org Media SustainableIndustries.com Greenbiz.com
  • 18. Trends PROFITS fmyi story Resources
  • 19.
  • 20. TRENDS Consumers 63 million Americans buy sustainable LOHAS: $227 billion total market Brand marketing 2/3 would switch to a more sustainable brand Cone Roper: If all else is equal, 2/3 would switch B2B 400 CEOs from Wal-Mart’s largest vendors Wal-Mart Live Better Sustainability Summit: Pressure on their vendors
  • 21. THE FMYI STORY Past Articles in the media Marketing Present Client base Networking Future Building a human energy movement
  • 23.
  • 24. Social networking Taking action facebook basecamp linkedin salesforce myspace sharepoint twitter google docs multiply webex yelp clearspace ning sonaar
  • 25. Social networking + = Taking action
  • 26.
  • 29. YOUR GREEN ONLINE OFFICE. SUSTAINABILITY PEOPLE PLANET PROFIT The key piece to a Enables telecommuting Empowers your team with Saves money on printing sustainability commitment by providing your team templates and content and shipping is having a green online with an easy-to-use, built in for growing your office like fmyi. organized place for all sustainability initiative Saves money when information people telecommute and Why? It serves as a Promotes digital avoid time lost when platform to grow your Creates community collaboration, leaving a commuting team’s sustainability around your content, smaller environmental initiative, minimizes your bringing together a team footprint Saves money when environmental footprint, across an office or around people are up to date on and generates profits the world Reduces ink, toner, and the site and flying is through eco-effciency paper usage reduced for catch up efforts and fmyi’s Reduces stress by meetings keeping everything Encourages sustainable workflow features. commuting through a Generates profits through organized and up to date Think about the hours in one place tracker embedded into fmyi’s workflow features each day your team each site (efficient project spends sharing Connects people with management, institutional fmyi’s partnerships for fmyi purchases renewable knowledge base, sales information. Having them energy credits for your collaborating on fmyi’s sustainability including tracking, etc) so conferences, car sharing computer energy usage opportunities don’t slip green online office is the while on the site perfect way to emphasize options, and more through the cracks your commitment to sustainability. fmyi’s corporate commitment. Sustainability has been a part of who we are from the beginning and is written into our Articles of Incorporation. Our goal is to minimize our environmental footprint, and maximize our societal impact. We realize that sustainability is a marathon, not a sprint, and is an eternal learning process. Employees are encouraged to commute sustainably. We offer discounts on carsharing through Zipcar, access to bikes, flexible telecommuting options, and encourage use of public transportation to meetings on TriMet. We're a Recycle at Work partner. We utilize paperless collaboration on fmyi, computers rated at least a silver through EPEAT, business cards from Pinball Publishing, and office products from Green Home. Sustainability is also part of the criteria we use when evaluating vendors. Every employee goes through Natural Step training and can take advantage of volunteer opportunities. We’re using our business as a platform to raise awareness about sustainability. It's how we empower teams to make a difference. FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM
  • 30. Powered by human energy.® FMYI [FOR MY INNOVATION] | VISIT FMYI.COM | CALL 888.FMYI.COM | EMAIL US AT INNOVATE@FMYI.COM