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What is a Case Scenario?
A case scenario is a detailed report of a
company, industry, person, or a project over a particular time
Case studies tell the story of
a great product or service and
a happy customer. Often the
customer is interviewed and
quoted in the article.
Why case scenario?
Cases are used as a basic tool for group discussion which
enables the participating student to take up the roles of key
players in actual business situations.
The case method
in real companies
What to be included in a case
Basic information about the company
An analysis of the company's history and growth
A summary of the company's strengths and weaknesses
Responses and results of the company's current business
Recommendations or solutions for future development
Uses of case scenario
case scenarios strengthen practical thinking
case scenarios allow students to study those specific examples and
apply that knowledge to new, though relatable, situations
The effectiveness of this instructional strategy is accomplished
through an appropriate situation in which a problem relates to both
the interests and experience levels of the involved students
Provides the opportunity for group brainstorming
How to perform a case
Analyze the problem Make a note of it Provide solution
Types of case scenarios •Factual
Factual case scenarios
factual case scenarios provide lot of details on the real situations
and also provide real outcomes
They make the student understand on
How did the organization or manager solve the problems?
Did the solutions work out?
Fictional case scenarios
Fictional cases are theoretical ones, and thus often do not have
the credibility of visualizing the solution.
The solution may or may not be applicable to the particular
What is the
formula for writing
a case scenario
organize your information with sign posts
reveal real business pain
include specific, quantifiable results
have a satisfying conclusion
solve a generalizable business problem
make a case
Suggest a story with a beginning, middle and a challenge
- issue - challenge
- approach OR - solution
- current - result
Make your case Short, Clear and Revealing
Let your case be Easy to understand and General
How long should a
Unlike a press release, there is no standardized format for writing a
case scenario. They can be as short as a single paragraph, or as
complex as a four-page document with sidebars, summaries and
A business school case may be brief or extensive. The length of a
case study will usually depend on the topic, as well as the author of
Check list on writing a case
Keep your audience in mind: Keep jargon to a minimum.
Know the case: Understand the case completely before you present it.
Use a short-story: Each story element should move the narrative
Be analytical, not descriptive: Do not write more than 300 words for
Grab the attention: Present a character facing his or her biggest
problem at the beginning.
Check list on writing a case
Present the situation: Do not give any signals that one solution
might be preferred.
Provide relevant details: provide relevant details about
goals, strategies, dilemmas, issues, conflicts, roadblocks, appropri
ate research, relevant financial information, people, and
Use dialogues: Make the characters come alive with dialogue.
Straight narrative is boring.
Challenge: Leave the reader with a clear picture of the major
problems--either ask or imply quot;what is to be done now?quot;