A case scenario is a detailed report about a company, industry, person, or project over a period of time. Case studies tell the story of a product or service and customer, interviewing the customer. Case scenarios are used in group discussions to allow students to take on roles in business situations. A case scenario should include basic company information, history, strengths/weaknesses, current business, recommendations. They strengthen practical thinking and allow applying knowledge to new situations. Case scenarios can be factual, based on real situations, or fictional.

1. Justina Sharma

2. What is a Case Scenario?
A case scenario is a detailed report of a

company, industry, person, or a project over a particular time
period
Case studies tell the story of
a great product or service and
a happy customer. Often the
customer is interviewed and
quoted in the article.
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3. Why case scenario?
Cases are used as a basic tool for group discussion which
enables the participating student to take up the roles of key
players in actual business situations.
The case method
describes real
management issues
in real companies
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4. What to be included in a case
scenario?
Basic information about the company

An analysis of the company's history and growth

A summary of the company's strengths and weaknesses

Responses and results of the company's current business

Recommendations or solutions for future development

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5. Uses of case scenario
case scenarios strengthen practical thinking

case scenarios allow students to study those specific examples and

apply that knowledge to new, though relatable, situations
The effectiveness of this instructional strategy is accomplished

through an appropriate situation in which a problem relates to both
the interests and experience levels of the involved students
Provides the opportunity for group brainstorming

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6. How to perform a case
study?
Analyze the problem Make a note of it Provide solution
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7. Types of case scenarios •Factual
•Fictional
Factual case scenarios
factual case scenarios provide lot of details on the real situations

and also provide real outcomes
 They make the student understand on
 How did the organization or manager solve the problems?
 Did the solutions work out?
Fictional case scenarios
Fictional cases are theoretical ones, and thus often do not have

the credibility of visualizing the solution.
 The solution may or may not be applicable to the particular
situation.
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8. What is the
formula for writing
a case scenario
organize your information with sign posts

reveal real business pain

include specific, quantifiable results

build suspense

have a satisfying conclusion

solve a generalizable business problem

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9. How to
make a case
interesting?
Suggest a story with a beginning, middle and a challenge

- issue - challenge
- approach OR - solution
- current - result
Make your case Short, Clear and Revealing

Let your case be Easy to understand and General

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10. How long should a
case be?
Unlike a press release, there is no standardized format for writing a
case scenario. They can be as short as a single paragraph, or as
complex as a four-page document with sidebars, summaries and
charts.
A business school case may be brief or extensive. The length of a
case study will usually depend on the topic, as well as the author of
the case.
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11. Check list on writing a case
scenario
Keep your audience in mind: Keep jargon to a minimum.

Know the case: Understand the case completely before you present it.

Use a short-story: Each story element should move the narrative

forward.
Be analytical, not descriptive: Do not write more than 300 words for

one illustration.
Grab the attention: Present a character facing his or her biggest

problem at the beginning.
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12. Check list on writing a case
scenario
Present the situation: Do not give any signals that one solution

might be preferred.
Provide relevant details: provide relevant details about

goals, strategies, dilemmas, issues, conflicts, roadblocks, appropri
ate research, relevant financial information, people, and
relationships.
Use dialogues: Make the characters come alive with dialogue.

Straight narrative is boring.
Challenge: Leave the reader with a clear picture of the major

problems--either ask or imply quot;what is to be done now?quot;
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13. Further references
Caseplace.org

Webspiders.com
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14. Justina Sharma
justisharma@gmail.com
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