Stories on Instagram, Snapchat and Facebook are here to stay. Mobile, temporarily and personal content. How do fashionbrands use them? And how can you use them?

1. SOCIAL goes VISUAL
stories ‘the next big thing’
@kirstenjassies @IGmarketingNL

2. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
@KIRSTENJASSIES

3. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL

4. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
PRINTSCREEN LINKEDIN

5. PRINTSCREEN BLOG
BLOGS

6. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
4. PERSOONLIJK, FILTERS
ARE THE NEW NEWSFEED

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START MET MOOIE STORY

8. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
MOBILE
SCREENWIDE
PORTRAIT
TEMPORARILY (24 HRS)
SHORT (VIDEO 10 SEC)
PERSONAL
FILTERS & EMOJI’S
TEXT & DRAWING
STORIES

9. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
TEMPORARILY BECAUSE:
THERE IS TOO MUCH CONTENT
10 years ago:
I took 200 photos a year
Now:
200 photos a week

10. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
3. STAAND NIET LIGGEND (LASTIG MET LANDSCAPES,
SOWIESO OP MOBIEL

12. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
STORIES FROM
PEOPLE YOU
FOLLOW
STORIES YOU GET
SUGGESTED BASED
ON YOUR SEARCH
BEHAVIOUR

14. INGREDIENTS FOR A GOOD STORY
storytelling: intro, building up, climax, cool down/wrap up
Be clear in where you are, with whom and what you do
Create more stories for one moment, not too many loose
ones
Be creative and take care of a clear visual language
Tag the location and use relevant hashtags to be found
SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL

16. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
2. TIJDELIJK > 24 UUR

17. CONTENT IDEAS FOR STORIES
SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
Share a daily story
Create a format: question of the week,
#vintagefriday, daily stylingtip
Work with influencers
Livestream events, moments
Create boomerangs
Use emoji’s, tekst and the drawing options:
the Instagram language

19. SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL
WAAROM FACEBOOK STORIES OOK IN WHATSAPP EN
FACEBOOK HEEFT GEZET > AUGMENTED REALITY
WHY FACEBOOK BROUGHT (INSTA) STORIES TO
FACEBOOK AND WHATSAPP?

21. 8 HOURS LIVESTREAM ALIBABA FASHIONSHOW
WITH SEE NOW BUY NOW BUTTON

22. EXPERIMENT WITH STORIES
the content of the future!

23. KIRSTEN JASSIES
INSTAGRAM - SNAPCHAT - VIDEO
TRAININGEN - PRESENTATIES - ADVIES - STRATEGIE
www.justK.nl * SLIDESHARE.NET/JUSTKIRSTEN
QUESTIONS
SOCIAL GOES VISUAL * @KIRSTENJASSIES * @IGMARKETINGNL