Some important metrics used in Digital Marketing that I presented as part of my workshop.

1. Workshop on Digital Marketing
for Newbies
By
Mehreen Omer
Digital Marketing Scientist
Digital Marketing Metrics Cheat Sheet
Conversion Rate: (Clicks/Converters)*100
ROI: (Spend – Return)/Spend*100
Cost Per Click: (Spend/Total Clicks)
Cost Per Acquisition: (Spend/Total Converters)
Cost Per Mille: (Spend/Thousand Impressions)
Open Rate: (Openers/Subscribers)*100
Click Rate: (Clicks/Opens)*100
Engagement Rate: (Photo & Video Views, Post Likes Comments &
Shares)/Total Fan Base*100
Page Like Rate: (Page Likes/Impressions)*100
Bounce Rate: (# of Visitors < 1 page/Total Visitors)*100
Rate of Returning Visitors: (Returning Visitors/Total Visitors)*100
Click-through Rate: (Clicks/Impressions)*100
Unique Reach Rate: (Unique Users Reached/Total Impressions)*100
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