5. brand
Eloqua, a software platform from
Oracle, provides an example of a
company that’s used the available
tools to give their SlideShare
channel a branded look.
6. cc is for calls to action
Createacalltoactionby
embeddingalinktoyourwebsite,
blogorspecificlandingpages
designedtocaptureleads.
8. dd is for documents
Increasethereachofstrategic
marketingdocumentsby
uploadingPDFsorOfficefiles.
9. documents
Documents are
one of the four
types of content
you can publish.
When you visit a
publisher’s page,
you find the
content organized
by type in an
intuitive interface.
25. LinkedIn
You can automatically
add your content to
your LinkedIn profile.
(Right) You can
customize how your
content is displayed
on LinkedIn.
26. mm is for mobile
Smartphoneusersseeamobile-
optimizedversionofSlideShare
andamobileappisavailablefor
AndroidandiOS.
27. mobile
(Above) SlideShare offers a preview of how your
content will look on a smartphone.
(Right) The SlideShare app is available free at
Google Play and the Apple iTunes store.
28. nn is for navigation
SlideSharecanbenavigatedby
searchandwithinpopulartopic
sections,whichfeaturenumerous
filteringoptions.
29. navigation
Five popular topics
are available in the
navigation bar. Inside
each is a menu to
filter by category
(additional topics),
type and language
(or “featured” and
“popular”).
30. oo is for on the home page
Muchofthebestcontentearns
increasedexposurewhenselected
bySlideShareeditorsand
presentedatopthehomepageor
ina“FeaturedSlideShare”section.
31. on the home page
http://www.slideshare.net/Slideshare/how-23431564
When your content makes its way to the
SlideShare home page it’s likely to get far
more views and shares.
In the deck “How to Get Picked for the
SlideShare Homepage,” SlideShare editors
offer 7 tips. (Link below.)
32. pp is for presentations
Presentationsmake-upthe
majorityofSlideSharecontent
andtendtoperformthebest.
33. presentations
With more than 34K followers and nearly 800 presentations to
date, HubSpot is clearly a company that believes in the power of
publishing presentations on SlideShare.
34. qq is for questions
ThesupportpagesofSlideShare
areacollectionoffrequently
askedquestionsandareupdated
frequentlywhenfeatureschange.
38. ss is for search
SlideSharecontentoftenranks
highinsearchengineresultsso
usekeywordsandtagswisely
whenyouuploadnewmaterial.
39. search
Moz analytics (below) indicate SlideShare has done very well with some of the important
factors that measure into success with search (e.g. domain authority). So optimized SlideShare
content often ranks well and includes image previews, which helps earn clicks.
40. tt is for transcriptions
Transcriptsofyourslideshowsare
automaticallyextractedand
publishedtohelpboostvisibility
tosearchengines.
48. xx is for eXtras
Youcanusebadgestoprovidea
linkfromyourwebsitetoyour
SlideShareprofileaswellasembed
“Slideshelf” onyourwebsite.
49. eXtras
(Above) A variety of badges
are offered to direct visitors
to your website to your
SlideShare page.
(Left) The “Slideshelf” widget
embeds your entire
SlideShare library on your
website.
www.slideshare.net/widgets/slideshelf_widget
http://www.slideshare.net/widgets/minibadge
50. yy is for yes
Yes,youshouldmakeSlideShare
astapleinyourcontentmarketing
publishingplan.
52. zz is for zero
WhileSlideShareis
immenselyvaluable
thecostofusingitiszero.
53. zero cost
Today, all SlideShare memberships are free and include many of the features that were
formerly reserved for the paid “PRO” membership tier.
54. > Visit. Learn. Say hi.
> Get Magnetic [Get on our mailing list].
Feldman Creative
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