2. Amsterdam is a European Hub….

5. Open Infrastructures
Until a few years ago Amsterdam focused on bricks and roads, now
connectivity and energy are just as important…. Openess is key……
The Third Industrial Revolution.
"We have the science and technology to do it,
but it will mean nothing unless there is a change in will."
+
Jeremy Rifkin
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6. Gartner – Hype Cycle 2011 – tech is not the problem
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7. …..and data is exploding.
1.3 billion RFID tags in 2005 4.6 billion mobile
60 billion RFID tags in 2015 phones
2 billion internet users. In 2013, Only Google generates
with an annual traffic of 667 > 24 Petabytes data
Exabytes per day
Facebook is generating Twitter is generating
10 Terabytes of data. Every day. 7 Terabytes data per day.
Large Hadron Collider, CERN, For every transaction NY Stock
Switzerland, generates 40 Exchange uses 1 Terabyte
Terabytes data per second information

8. Examples: Smart Work
Replacing the traditional office
Smart Working Centers
First Prototype
- Connected Urban Development
- Main focus: reduce traffic
- First SWC in 2008 (Almere)
- Bankrupt in 2009
(wrong location and business model)
- But continues evaluations and interviews
Take Off
- Commercial initiatives
- Main focus: Added value for worker
- Location: 5’ cycling distance
- Business model: no focus on corporates
- Over 100 locations in NL
- Including reservation systems, working
as a service business models, telepresence,
Work kitchen-concepts, etc…
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9. Examples: Energy Feedback
Making energy part of our daily Life
Energy Management Display
- Co-developed ested with 350 consumers
- Co-Developer with 50 entrepreneurs (Climate Street)
- More intereactive (include weather),
simplified (and clear focus on energy) AMSTERDAM SMART CITY
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10. Examples: Car2Go
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11. Growing Market
Figuur 1 en 2 EU Top-5 steden totale klantruimte en percentage nieuwe ruimte 2011 t/m 3e kwartaal. -= CB Ellis.
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12. Demand for M2
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13. Demand for Energy
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14. How to engage on green Data centers: Reward
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15. But also pro-active on availability of energy
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16. Or dynamic maps of Activity
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17. Metropolitean view
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18. And legislation
• 5 year return on investment
• Ambition for EUE 1,1
• Good practice based architectures
• Level playing field
• And collaboration with the IT-
industry
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